Essential Email Marketing Tricks and Tips for Your Business
Use these email marketing tricks and tips to get the most impact from your campaigns. Getting it right may take a bit of time but will be well worth the effort. Studies consistently show that emailing a subscriber base regularly translates into sales revenue over time.
This article will give you some of the best email marketing tricks and tips you can use to boost your results.
Personalize Your Messages
You absolutely want to add personal elements to your emails wherever you can. Address your subscribers by name. Craft your message to dive deep, addressing their interests and needs. These practices are not only becoming more commonplace, but they’re also becoming expected. When your subscribers feel like you understand their pain and can help, they are more likely to do business with you rather than a competitor.
Use a Clear Call To Action
Ultimately, you want your readers to take action. That action may be replying back with questions or comments. That action may be clicking a link to view a video or presentation. That action may be clicking through to you order page. Or that action may be signing up for your offer.
The key is to make sure your message include a clear call to action.
Test different placements. Use text links, buttons, images, etc… and test which options give you the best click-throughs.
Make Sure Your Emails Look Professional
This should be obvious but you may be surprised at how many businesses still send emails that look like those free, amateur websites from way back in the ‘90s. Once you’ve enticed subscribers to open your emails with engaging subject lines it’s crucial to keep their interest, so they’ll continue to read your emails. Use these email marketing tricks:
Keep paragraphs short and concise.
– Make sure that your keywords and any phrases that may be important to your readers stand out.
– Use bullet points to draw the readers’ eyes the important content.
– Use images appropriately – to illustrate your point, not take over your content. Some email providers will block images or think of too many images as indicators of spam. Rule of thumb: Write your messages to make sense even if images don’t load.
More Essential Email Marketing Tricks and Tips
Link to Your Social Media Profiles
Encourage your readers to engage with your business on social media. Include links to your social media channels and invite your readers to connect with you there.
Not only does this give you an added opportunity for promotion, but it also builds trust between your business and your audience. If a visitor has already given you their email, the odds are good they will follow you on social media too. Make it easy for them to follow you. More connection is good!
Test Your Results
Keep an eye on your data. How many readers are opening your messages (or not). How many are clicking (or not). The little details in your data can tell you an awful lot about your campaign’s performance.
If you’re using Google Analytics for your website, you’ve got even more powerful data at your fingertips. Try tagging your emails with custom campaign tracking so you can see how they’re driving traffic to your landing pages, and how those people behave once they get there. With this information you can really personalize your messages for people who want it.
Here are some metrics you want to keep track of:
Open rate – Tells you if your emails are landing in the inbox and if your subject lines grab the reader’s attention.
Click rate – Tells you if the email content provides enough benefit for the reader to take action.
Unsubscribe rate – If it’s too high, your readers don’t resonate with your message.
The Future of Email Marketing
Even though email marketing is one of the oldest forms of communicating with your target audience, it continues to change and evolve. The root reason to start using email marketing is still the same as it has always been – to get your business out there. But the branches have changed.
It isn’t about incessantly marketing a product anymore. Today, it’s all about creating an emotional connection and driving engagement. Email marketing is a way to connect with your audience, build trust, and develop a relationship. You do this by showing that your business is willing to provide solutions no other business can.
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