More and more businesses are asking, “What is email marketing and how does it work?”. It’s a great question and we hope to answer it for you with this article. Email marketing has become an essential tool for small and large businesses since the introduction of the Internet. In this article, we will do our best to explain what email marketing really is, why companies should use it and how they should go about doing so.
In simple terms, email marketing is a form of direct marketing in which businesses use email as a means of communicating with potential clients or existing clients.
The most common ways for companies to use email marketing include:
- Generating new sales leads.
- Following up with sales leads.
- Converting leads in to customers.
- Communicating with customers.
To give some more specific examples to better answer the question, “What is email marketing and how does it work?” let’s take a look at how various industries use email marketing.
- Entertainers use email marketing to build and communicate with their fan base. At an event or concert, fans could be invited to join the entertainer’s list. The entertainer would add a signup-form to their web site. When there is a new event, concert, or special announcement, the entertainer would then be able to send that information out to their list.
- Retailers use email marketing to drive new sales and generate repeat business. Advertising would include an option to join the retailer’s list to receive special updates, coupons, incentives, or announcement. From there, the retailer would be able to stay in touch with their customers to create ongoing repeat business.
- Restaurants are another great example. Chances are, you receive emails from some of your favorite restaurants with coupons, discounts, and special event announcements. This is a great way for restaurants to keep their name in front of their customers and drive repeat sales.
- Network Marketers often use email marketing to generate new leads and then follow up with those leads.
- Affiliate Marketers will use email marketing to build targeted lists of people with specific areas of interest. Then, as they find offers that would appeal to those groups, they are able to use email marketing to send those offers out to their lists.
So, if you have been asking, “What is email marketing and how does it work?” we hope this article gives you the overall idea for how email marketing can work for your business.
If you’d like to learn more about how TrafficWave.net can help you build your business with email marketing, we invite you to request our free report that gives you more details and can show you how to get started absolutely free. Just fill out the form, below.
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All Comments
admin
January 27, 2017
You are very welcome. I hope it helps you generate many many leads!
Carol Walczak
January 26, 2017
Email marketing is definitely easier than randomly promoting your offers to cold leads.
admin
January 26, 2017
True! People would rather do business with someone they know and trust. Email marketing is a great way to build credibility and rapport with both prospects and customers.
Dende Salum
January 25, 2017
How does email marketing increase commisions?
admin
January 26, 2017
Email Marketing is a great way to boost sales. So… when sales go up, commissions go up.
Carol Walczak
January 26, 2017
hi Dende, email marketing can boost commissions because you have a chance to tell your subscribers about your offer several times, in different ways. You can prepare them for for a new launch, and give them updates about a product. You can also show them how a product can benefit them. This is better than simply showing a sales page to someone who has not seen or heard of the product before, and who does not know you.
Shabbir Khan
January 29, 2017
That’s a Key Question you had asked Dende
Key Question ~ How Does Email Marketing Increase Commissions?
Here is the breakdown of How they Increase Conversions.
Step 1 – You Create a High Converting Landing Page
Step 2 – You Send Traffic To that Landing Page.
Step 3 – The Traffic Would be from different Sources such as A Pop Up on your Website, Social Media Traffic, Targeted FB Ads, Funnels , Solo Ads from a Good Vendor –
Step 4 – When you send Traffic – You Must Make Sure You Have a Good Lead Magnet which should be relevant to the Audience you are Targeting & That Lead Magnet Must Provide Some Tremendous Value.
Note – If your Lead Magnet – or Landing Page Graphics are Not Good Enough – You Might Increase the Chances of your Bounce Rate – Which Matters a lot –
However – A/B-SplitTesting Can Take Care of the Bounce Rate
Step 5 – If all Above 4 Steps Are Taken Care of – You are Able to Collect Leads in your Auto-responder – In This Case Traffic Wave.net
Step 6 – Here is When Email Marketing Comes Into Action.
Step 7 – You Must Have Different Email Swipes set on different Times/Days
Step 8 – You must Offer Value in Those Emails to your Subscriber rather than Pitching Them.
Step 9 – If you keep giving them Value , than When You Pitch Them or promote any offer – Off-course The Offer Must Be Good In Case if they Decide to buy as every-body’s money is Hard Earned – So You Must Make Sure – They Get More Than What They Expect.
Step 10 – In This Way They Will Stay Your Subscribers For Life – And Will Value Your Value for Life.
Bottom Line – If You Keep Them Happy – They Will Keep you Happy
Shabbir Khan
January 25, 2017
Great Article Brian – I received your email about this article and being a CPA Coach and a Traffic Generation Expert I have happy students from all over the world – My CPA students would Love to Use Traffic Wave.net.
From The Mac Book of
CEO Of Internet Marketers Connect
admin
January 25, 2017
That is excellent news, Shabbir. We look forward to having your students use this system to generate leads and drive sales.
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