Do you have a call to action in your message? You’ve crafted a beautifully designed email message. Your HTML is beautiful. Your images pop. Your copy is crystal clear and compelling. Your readers love what you wrote and they are ready to take action.
But nothing happens. No sales. No clicks. What’s missing?
Your reader doesn’t know what to do because you didn’t tell them what to do!
Creating a clear call to action is often the difference between a successful email marketing campaign and a flat-out flop.
A Call To Action is simply a clearly written set of instructions telling your reader what to do next. It may be “click on this link” or “call this number” or “visit us at”. It needs to tell your readers exactly what to do in order to take advantage of your offer.
You can even attach an incentive to your call to action, such as:
Click Here To Receive a 20% Discount
Call Now To Take Advantage of a Free Trial
Check your current ads and email marketing messages. If they are missing a Call To Action, add one, today and resend!
Many times, this simple addition or adjustment to your email marketing message can have a massive impact.
I have seen advertising go from flat to fantastic by adding this one simple feature. Prospects are eager take action when the offer appeals to them. We have to make sure we tell them exactly what action to take so they can take advantage of your incredible offer!