When people ask “does email marketing really work?”, I recommend they look around. Chances are, their favorite restaurant, entertainer, retail store, and even their favorite service businesses are using email marketing. Why?
Email marketing works! These businesses all dedicate at least a portion of their overall marketing to getting the all-important email sign ups so they can …
… drive more sales, increasing repeat business
… educate customers on the best options
… reward customers for loyalty and referrals
Next time you walk in to your favorite place of business, look around and you will probably find some strategy they are using to get more email sign ups.
Email marketing makes it very easy for small and large businesses to drive new sales and increase repeat sales without blowing the marketing budget. The most effective email marketing strategies allow you to quickly send out a broadcast to your subscriber base to let them now about new sales specials, time sensitive offers, registration deadlines, etc…
Email marketing builds brand loyalty. People prefer to do business with someone they feel they know and trust. If you are using your email marketing tools effectively, your subscribers are learning that they can trust you. When the time comes for them to make a purchasing decision, they are more likely to do business with a familiar brand than with a complete stranger.
Whether your business functions online, offline, or both, make sure you are focusing at least a portion of your budget and strategies on getting those email sign ups. Use lead magnets, discount offers, etc… to get those visitors added to your list for follow up and future marketing campaigns.