Food Truck Marketing Ideas
When it comes to food truck marketing, being creative and consistent wins the prize. You make great food. When people come to your truck, they love it. You make great stuff! Their next question will be, “Where are you going to be next?” or “How can I find you, again?”.
Social media should be a part of your overall food truck marketing strategy without a doubt.
Of course, having your own web site just makes sense. Make sure your web site address appears on the truck and any marketing materials you have, on napkins, cups, etc…
You might even consider refrigerator magnets, koozies, and so on.
One of your big challenges will be keeping your name and schedule “front of mind” for your customers. Why?
When they see you at a food truck festival, they know you won’t be there again. If they find you at a special event, they know they won’t see you there again. Your business is constantly on the move. Even if that customer remembers and wants a great meal, if they don’t know where you are, that sale is lost.
So, how do you let them know where you will be next?
Enter the power of email marketing.
No matter where your customers are, they check their email on a regular basis. How much more effective would your marketing be if you were able to remind your favorite customers where you will be over the next few weeks? That is how email marketing can help keep your food in the mind of your customers.
By adding a simple bit of capture form code to your web site, you can begin converting fans into customers. By adding a QR code to your truck, customers can scan and quickly join your list to get your regular updates.
Tips: Offer an incentive (free fries, anyone?) when they subscribe. The first email they receive can include a coupon. Now they have a reason to come back!
Ready to add email marketing to your food truck marketing strategy?
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