There are many ways a blog can help you build your business, including:
The really good news: Blogs are easy to set up. They can be as simple or as complex as you want them to be. It’s really not at all necessary to get fancy. Most of the successful blogs I see are really pretty simple with a logo, a few pictures, and a capture form. Most hosting companies make it very easy to set up a WordPress blog. (We use WordPress for this blog).
So, once you have your blog set up, it’s time to dive in to how to get leads with a blog.
Get and Keep The Big Picture In Mind. Know what you want to accomplish with your blog. In most cases, this should be lead generation, sales, training, and communication.
Take Your Blog Seriously. This shouldn’t be something you treat as a hobby. This is a part of your business plan. Be consistent in creating and promoting your content. If you can do one blog post a week, be consistent in creating that blog post.
Think Long-Term. A lot of the hype you see online is about quick success stories. They can happen, but most of the “overnight success stories” we read about actually took years to become successful. We just didn’t hear about them while they were grinding it out in the beginning.
Create content that will be valuable over time. Focus on Search Engine Optimization. Create content people will actually want to read. This will go a long way toward consistent lead generation and sales over time.
What problems does your product or service solve? Create your content around those solutions.
Market Your Blog. Building a great blog is very important. Letting people know about it is critical to your success! Include your blog in all of your marketing materials, your social media, your emails, your advertising campaign.
Use a Call To Action. Invite your readers to learn more and include a Call To Action that tells them HOW to learn more. Make your capture forms visible and let your readers know it is there. Offer visitors a free report, free download, sample, or other enticement. If your visitors find your content helpful, they will want to learn more. In exchange, they give you their name and email. Your list is growing.
This is how to get leads with a blog!
Be Approachable. Invite your readers to comment with their questions, thoughts, and feedback. This encourages interaction which can help build credibility and rapport.
Check Your Comments and Respond. Once you get the comments, make a point of checking them. You’ll delete the obvious spam comments, of course. But reply to the relevant questions and discussion.
These tips will go a long way toward helping you learn how to get leads with a blog. We’d love to hear your comments and experiences with blogging and lead generation. Feel free to leave a comment or ask a question, below, in the comment section.