How To Get Email Marketing Results
The Question: How to get email marketing results. The answer is to consistently follow a few steps. It’s really not all that complicated.
Whether you are selling digital services, downloads, hamburgers, coaching, music lessons, t-shirts, books, opportunities, or real estate, your success with email marketing will come down to making sure you are doing these things consistently. Get these right and your business can grow. Skip a step and your business will feel the pain.
Let’s take a good look at how to get email marketing results for your business:
Create Your Email Marketing Messages
Your email marketing message needs to be clear about what you are offering, what the benefit is to your subscribers, and how your subscribers can take advantage of the offer. Create effective email marketing messages that will help you convey your message and offer to your potential customers.
Tip: Guide To Creating Powerful Autoresponder Letters
Tip: Build A Relationship To Get Email Marketing Results
Getting Email Marketing Leads
Your options include:
a) setting up a hosted capture page in your TrafficWave.net account.
b) adding capture forms to your blog or web site.
c) using a third party capture page service.
d) adding subscribers from various networking events you attend.
Tip: How To Build an Email List
Tip: 28 Ways To Build Your Email Marketing List
Tip: Simple Solid Ways To Build Your Email Marketing List
Tip: How I Built a List of 3,200+ with a Simple Hosted Capture Page
Tip: AutoResponder Form Code: Add It Everywhere!
Send Your Emails
You can set up automated follow up letters to go out over time. You can also broadcast special offers and newsletters to your subscribers at any time. We highly recommend our Email Marketing Checklist.
Your Emails Get Opened
Your message gets opened. It is important that your message stand out so that it gets opened and read by your subscribers. This is where you are making your mark, building your reputation, and letting your subscribers recognize your authority in the market place.
Tip: Open Rate Tips
Your Offer Link Gets Clicked
You want to be sure you have a clear call to action so that your readers know how to learn more and take advantage of your offer. Once they have opened your message, good layout, design, and call to action will help keep their attention and close the sale.
Close The Sale
The details on this will vary depending on your offer, your industry, and how you interact with your subscribers. Make sure your landing page provides clear instructions on the next step whether that be to place the order, contact you for an appointment, etc…
Some of these steps require some time to set up and some testing to make sure you are getting the results you are looking for. The time you invest now will pay off with time savings, more leads, and more sales in the future.
Feel free to check the links in this article for more details and feel free to ask any questions you have for us by posting a comment, below.
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All Comments
Jessmond Tenio
February 13, 2017
I’ve been in Trafficwave since March 7, 2016 because for me it’s the marketing system online that has everything you need to generate residual income.
admin
February 13, 2017
Glad to have you with us, Jessmond!
Elhadji Pedre Diop
December 29, 2016
Thanks to wake me up. I will follow your advice
Roberto Lorenzo
December 26, 2016
Email Marketing Is Essential For Any Business
Sports Marketing
December 8, 2016
Hey Traffic Wave,
Thanks for this great post on email marketing. I think you have it right, you have to be consistent and willing to put in the effort upfront. Then, the leads and sales will follow. Thanks for the tips.
Best,
Dennis
Mark Paterson
December 6, 2016
It is hard to fathom if the traffic you buy is opportunity seekers or advertisers! If you get my drift. Especially when it comes to P.T.C.
Mark Paterson
December 5, 2016
A website that would rely on income from advertisers on the site! Not actually selling anything. A site providing information about a subject. Then hoping to attract advertisers relating to the subject to provide an income.
How would that best be done?
admin
December 5, 2016
The site you describe would be selling advertising. They are all over the web. Craigslist is a great example. There are many blogs and discussion group sites that do the same thing.
Ralph
December 3, 2016
Helpful article… Thanks! Crafting quality, on topic follow up messages is giving me fits which means I am not managing my lists well…. Ah well, keep plugging!
admin
December 4, 2016
Glad you are getting the information, Ralph! Follow up is very important. Keep plugging away at it!
Robin Robinson
December 3, 2016
I love the new look of TrafficWave and the fact that’s it now mobile friendly. I left and came back because to me, TrafficWave is the best! I’ve had a chance to try others, but here at TrafficWave I have everything I need and at one price…It’s a no brainer.
admin
December 4, 2016
Welcome back, Robin!
Ken Pringle
December 29, 2016
I totally agree Robin, I have tried the rest and came back to the best.
TrafficWave has all the tools we need and great leadership and support to boot.
Ken Pringle
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