Getting Started with Email Marketing
Thinking about getting started with email marketing? TrafficWave.net works with thousands of businesses around the world and we are honored to be even a small part of some of the incredible success stories that are getting shared with us. More and more businesses are discovering the power of email marketing and how it can help them generate more leads, close more sales, and drive repeat business.
Maybe you are brand new to TrafficWave.net and you are still trying to figure out what to do with these powerful tools. We are happy to help. For starters, think of it like this: There is not a “one size fits all” approach to email marketing. There are some basic concepts and approaches that will apply to everyone but your success with email marketing will come down to you learning a few skills and fine tuning as you go along.
When I started with email marketing back in the year 2000, I started pretty much like you may be starting: No lists … No experience … No clue … but eager to learn and get started. I want to do my best to help you understand the basics so you can get started faster than I did, myself.
Here are the basic steps we must all take for getting started with email marketing:
1) Creating your letters.
2) Making a way for prospects to request your letters.
3) Letting people know your letters are available.
Creating Your Letters
This is literally where you will be putting your letters together in your AutoResponder Campaign. The idea is to think like your prospects. Your letters will need to be a mix of education, encouragement, and yes… sales. If you are looking for a guide to get started with creating your letters, we recommend the following article:
Guide To Creating Powerful AutoResponder Letters
Making A Way For Prospects To Request Your Letters
Once your letters are created, you will want to make sure you have a way for people to be able to get your letters. This is done using a capture form that can be added to your web site or blog. If you don’t have a web site or blog, you can also use our Hosted Capture Page option as a quick way to get started. Here are some helpful guides to get you started:
Integrating TrafficWave.net with WordPress
Add Capture Forms Everywhere
How To Set Up Hosted Capture Pages
Letting People Know Your Letters Are Available
So now that you’ve created letters and have set up capture pages or forms that will allow folks to request your information, it’s time to start promoting your site or capture page. This is where you do the advertising, promotion, traffic generation, etc…
If you already have a web site or blog and you have added the form code, you are ahead of the game. Do what you can to drive more traffic to your site. Track the results and make changes as needed.
If not, you are at the very beginning and that’s ok. We all start at the beginning. Spread the word via social media such as Facebook, Twitter, Linkedin, etc… Feel free to use paid advertising methods and free advertising methods. Make sure you track your results so that you know which advertising is resulting in new leads being captured and which advertising is wasting your time and/or money.
These resources might get you started in a good direction:
How To Generate Hundreds Of Leads Monthly
Driving Traffic To Your Capture Page
This guide is a quick “get started” reference. To really become proficient, be sure to check back on this site for videos and tutorials, updates, success stories, etc…
The time you spend now can pay off for years to come. We are excited that you have selected TrafficWave.net for your email marketing service. Feel free to ask any questions along the way. We are here to help.
Yours In Success,
Brian Rooney, CEO
TrafficWave.net
Successful Email Marketing Tips
How To Build a Responsive Email Marketing List
How List Building Creates a 24 Hour Sales Force
How To Build an Email Marketing Campaign That Pays
Request our free report to receive more details on how you can use email marketing to build your lists and grow your business.
Your information will be kept private.
All Comments
Terry Henderson
April 25, 2016
SUBMIT TE INFO: PART 4
TrafficSwarm Referral URL
[link deleted by admin]
EasyHits4U Referral URL
[link deleted by admin]
TrafficG Referral URL
[link deleted by admin]
Smiley Traffic Referral URL
[link deleted by admin]
WebMasterQuest Referral URL
[link deleted by admin]
Traffic-Splash Referral URL
[link deleted by admin]
Done
PART 6
Traffic Wave ID
tdhender
Traffic Wave Campaign ID
jammingrolltide
Done
PayGear Affiliate Link
[link deleted by admin]
Done
YesSurf Promo Link
PENDING…
WHY is this still pending???????
I have done everything that was suppose to be done in the campaign, so I do not understand that this is still pending.
This is the YESSURF campaign.
admin
April 26, 2016
Hi, Terry. Where are you seeing that this is “pending” and what is “this”, exactly?
Aromire Sulaimon
April 27, 2016
I dont know how the autoresponder works, can someone guide me through, the questions are am i suppose to insert it on my webgage, i cant just figure how to start using it. Please i need a guide or whatsoever? Am i suppose to build a webpage first or having autoresponder first. These are the questiona popping up my heaf
admin
April 28, 2016
Hello, Aromire. The post you are replying on answers some of this for you. For example, you ask “am I suppose to insert it on my webpage” and the article itself says:
Once your letters are created, you will want to make sure you have a way for people to be able to get your letters. This is done using a capture form that can be added to your web site or blog. If you don’t have a web site or blog, you can also use our Hosted Capture Page option as a quick way to get started. Here are some helpful guides to get you started:
Integrating TrafficWave.net with WordPress
Add Capture Forms Everywhere
How To Set Up Hosted Capture Pages
As for needing a guide, you will definitely want to refer to the existing guides, tutorials, videos, etc… that we are referencing in our email updates, such as this blog and our training wiki at http://www.trafficwave.net/wiki/.
There is no “rule” about which should be first, the web site or the autoresponder. Some of that will depend on what you are selling, how it is being presented, and how your customers will buy from you.
The ultimate scenario is that you have both set up and are using them together.
Charles Akintobi
May 2, 2016
I was able to get through steps 1 to 5 of the 30 Minute list Building Challenge to finish I then proceeded to retrieve prewritten letters as per the instructions But i was faced with the warning that This process will overwrite my Campaign and that to minimize/prevent unwanted result i should create a New campaign What can i do to get this prewritten letters I have tried several times to get these letters to no avail Please Help
admin
May 2, 2016
Just continue with the instructions. The letters you retrieve will overwrite any existing letters in the campaign. Since you haven’t set up any letters in the campaign, there will be no letters to overwrite.
David Tjikana
May 26, 2016
Brian, you really make this process sound simple. And I think it is. But when it comes to putting theory to practice it’s not that simple – at least for me. I find it difficult to write original letters. As a result I end up using swipes.
I have three small lists, the largest being 134 subscribers (outside TWV) but I don’t follow up with them often enough because sometimes I feel like I steal other people’s work when using swipes.
Any suggestions on what I can do?
admin
May 26, 2016
Beyond using swipes, re-word the content to make it your own.
You may also want to refer to our Guide To Creating AutoResponder Letters to get some more ideas.
David Tjikana
May 26, 2016
Thanks Brian, I’ll follow your advice.
steve wilson
May 26, 2016
You need to make it easey f to do trafficwave
admin
May 26, 2016
A lot of our members tell us they find our system very easy to use, Steve. Where are you experiencing difficulty?
Write a Comment