Can You Grow Your Business On a Shoestring Marketing Budget?
In today’s business environment, marketing is something you absolutely must be actively engaged in. But how do you grow your business on a shoestring marketing budget? Here are some tips you can put in to action easily, quickly, and very inexpensively:
Start by integrating email marketing in to your overall marketing strategy. It’s easy. It’s effective. It’s very inexpensive. Smart businesses are using email marketing because it absolutely works when it’s done right.
Ready for more tips?
Create an Elevator Pitch.
Research has shown the average attention span of an adult is about six to eight seconds. This is all the time you have to grab someone’s attention.
If you do grab their attention, you will have a little over a minute to really sell them on your product or service. Take the time to craft a killer elevator pitch. This will pay huge dividends in terms of creating business opportunities. You don’t want to get home and WISH you had said _________. Create that elevator pitch so when someone asks, “What do you do?” you can make the opportunity count.
An example elevator pitch for TrafficWave would be:
“I work with small and home based businesses to show them how to generate online leads, automate their followup, and drive more sales. Do you know anyone that could use my help?”
Reach Out To Your Community
Think locally. What’s going on around you in your community?
Sponsor a Little League team or a charity walk/run in your neighborhood. Get to know your ideal customer and think about how and where they spend their time. Then seek out opportunities to get in front of your customer with your marketing message.
Put together or find a group of synergistic non-competitive businesses in your area and agree to help each other cross-promote.
You can use coupons, fliers, reciprocal website links, shared email marketing blasts, bundled promotions or social media platforms. By collaborating with each other, you could expand your customer base because you will be reaching new people.
Ask For Referrals
If you are adding value to your existing customers, don’t be shy about asking for customer referrals. The majority of people say they are actually willing to provide a referral if asked. Ask!
Getting a referrals make it easier to get in front of new customers. If you aren’t asking for referrals, you are missing out on some golden opportunities.
It is much less expensive to keep a customer than to find a new customer. Building a strong relationship with your existing customers is crucial to your success. We highly recommend the use of email marketing to help build and reinforce relationships with customers and prospects.
Give It Away (best shoestring marketing budget idea)
Free trials have been a proven way to bring in new business. Giving someone a chance to try and experience your service for free greatly increases your chances of getting and keeping them as a customer.
Many of our customers started with a Free 30 Day Trial and have been with us for years.
We also offer a Free Online Marketing Course for people looking to get started with online business. Many of the people who download our free guide go on to become customers.
These shoestring marketing budget ideas will help you tap in to new business without the need to spend a lot of money. Share your own ideas and experiences with a comment, below!
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