Holiday Email Marketing Tips
These holiday email marketing tips will help you make the most of your holiday promotions. The holiday season can be an exciting, stressful, and profitable time for marketers. It is one of the busiest times of the year when most sales occur for eCommerce businesses. Spending increases dramatically online, leading to huge opportunities for marketers. Create really good emails this season with holiday email marketing tips that will help increase conversions and generate more sales for your company.
Why Emails are Great for Holiday Marketing
Why should marketers focus on emails for their holiday marketing? Email is a profitable marketing channel. Studies have shown that around 2.5 billion people around the world have emails.
These same studies show that email consistently has the highest return on investment (ROI) for marketers.
The reason for this is email marketing is more targeted and specific than other channels. There is also a higher chance your audience will see your campaigns through email than other platforms like social media. In email marketing, you do not have to fight against any algorithm. When you send out an email your audience will receive it directly. This leads to more success and higher ROIs over sending campaigns through ads or social media.
These trends make email a popular holiday marketing platform.
With that said, let’s look at some solid holiday email marketing tips:
Make Your Message Stand Out
Your recipients are going to get a LOT of email at this time. Make sure your message stands out. Personalize your subject lines. Make sure the subject line reflects the offer. Personalize the content. Show your readers how your offer can help them solve a problem (last minute gift ideas, preparing for the new year, catching someone they might have skipped on their list, etc…)
If you have been tracking subscriber activity (and you should be), customize your messages and offers based on your subscribers’ preferences and previous actions.
Create a Holiday Gift Guide
This day and age, customers have a lot of choices. For example, let’s say you are a consumer that wants to buy face cream for your mom this holiday season. There are thousands of brands and even more products available to choose from.
Make things easy on your customers. Create helpful guides with relevant pieces of information included that will inspire your customers to shop for their friends, family, co-workers and even themselves. These emails have the bonus of being informational and adding value. In the process, they help showcase your brand. The more value your customer feels they are receiving, the more you can expect them to do business with you.
Don’t Forget Those Last Minute Deals
Everyone knows that person, the one who procrastinates on their holiday shopping list until the last possible minute. Make sure to target some of your email messages to this group.
Target last-minute shoppers in the week leading up to major holidays like Christmas and Hanukkah.
You can focus on driving in-store traffic (if you have this option for your company), selling e-gift cards, and highlighting the final days to receive online orders before a holiday.
Make sure your last-minute deal emails are easy for recipients to use. Unlike the holiday gift guide, these emails should be straight, direct, and to the point. Highlight what you want to sell, showcase the deal they are getting and make it easy for recipients to purchase. Have a clear call to action buttons and format your emails in a way that drives users to click through to your deal.
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