How Musicians Use Email Marketing To Book Gigs
Have you ever wondered how musicians use email marketing to book gigs? This article is going to show you a real case study for how email marketing is being used by a Houston area musician to help increase her bookings.
Sheri Lavo is a Houston area vocalist. Known for her versatile and powerful jazz stylings, she has performed around the country for a number of years. Like most musicians, Sheri is always interested in more gigs and more exposure. She decided to see how email marketing could help her get more bookings.
Her next step was to open an email marketing autoresponder account with us here at TrafficWave.net. Sheri actually runs two campaigns: one for promoting her existing gigs to her fan base and the other for reaching out to booking agents and venue contacts around Houston.
Sheri has added a capture form to her blog at http://sherilavo.com/join-my-list/ where her fans can keep in touch and find out where she is performing next.
She also added a form on her site for booking contacts where booking agents and promotional staff can subscribe to receive information about booking Sheri for their events.
Her next step was to begin promoting her blog. She took simple steps like announcing her blog and her list on her Facebook profile, making sure her blog URL was on her business cards, etc… Within minutes, her fans began subscribing to her list so they can stay updated on her upcoming gig dates.
She also began reaching out to her known booking contacts in the industry, calling new contacts, and adding them to her list (with their permission).
Within minutes of sending out a broadcast to her booking list, she began receiving inquiries from agents looking to book her for events around the Houston area.
Her autoresponder makes it easy to keep her fan base informed, build her fan base, and improve communication with booking agents and venues in the area.
If you are an entertainer looking to increase your branding and exposure, we invite you to check out our 30 Day Free Trial to see how email marketing can help you build and communicate with your fan base and improve your communication with potential booking contacts.