You may be the worst sales person on the planet, but if you learn how to generate leads 24/7, you can beat the best sales person on the planet. How? By sheer volume. A bad sales person who can generate leads will out produce a great sales person who doesn’t have leads coming in.
Now, when I talk about lead generation, this includes face to face prospecting, of course. When I’m out around humans, and I identify someone who can benefit from what I offer, I will talk to them. But if I’m not out there talking to people, how am I generating leads on a daily basis?
I personally use the tools we provide here at TrafficWave.net. How?
I have capture forms set up on this blog.
I have capture forms set up on all my blogs.
I have autoresponder campaigns set up for all my offers.
When you see me posting on social media and running ads, you will see me linking to the capture pages I use to generate leads for my offers. As people want to learn more about my offers, they fill out the form. My automated followup letters take care of building the know like and trust factor. Sales come in on a regular basis.
Sounds simple, right? That’s because it is! I think that is what trips up most people when they start looking in to how to generate leads for their offers. They keep expecting it to be complicated so they avoid actually taking appropriate action. If it seems complicated, that’s because it’s new. At one time, walking was new to you. Eating solid food was new. Reading was new. The job you currently have was, at one time, new. Getting on the internet was new. We learn new things by getting information and taking action.
This blog is a great example of how you can actually learn how to generate leads and build your business. Check out that link labeled “Email Marketing Tips“. You will find some incredible information based on real world success principles for using email marketing to generate leads, follow up, and drive sales in your business.
As you go through the learning process, feel free to ask questions along the way. I love answering questions and helping people learn how to generate leads with these powerful tools.
I look forward to hearing from you!