The basic idea is that you want to become really good at lead generation and follow up.
The simplest way I can think of to define “lead generation” is that you want to identify people that are interested in learning more about how you can help them solve a problem. Notice that I didn’t say “identify people you can sell to”. I know you are here to learn how to generate more online sales and that is your goal. But to make that happen, you want to be sure you are keeping your focus on how you can help someone solve a problem.
When your product or service fixes a problem for someone, they are more likely to buy from you and do business with you.
So, you want to start by identifying the problem you can solve. Once you have that identified, your advertising, social media, conversations, advertising, etc… should all be focused on showing folks how they can learn more about how to get that problem solved.
This blog post you are reading is an example. You wound up here by clicking a link. Maybe you saw an ad, a social media post, search engine links, or got an email and you thought, “Yeah, I’d like to generate more online sales” so you clicked the link.
This article is now explaining some of the basics of how to get that done and you will have an opportunity to learn more if you would like.
This is how that follow up part gets taken care of. If you were to fill out the form, below, you would begin receiving my follow up emails that go in to more detail about how we can help you generate more online sales in your business.
The key, for you, is to use this same process in your business.
What problem can you help your customers solve?
How can you set up your advertising and interactions to let them know you have the solution?
How can you build rapport with them so that they believe you are qualified to help and want to do business with you?
Your ads, your capture form, and your follow up messages should all be focused on these components.
Feel free to post any questions or comments, below! I look forward to hearing from you.
Brian Rooney, CEO