Looking for Email Marketing Results?
When it comes to getting solid email marketing results, we need to start with understanding our goal. If your goal is to “sell more stuff”, you’re not wrong but you will want to make an adjustment. We recommend adjusting how you articulate your goal as “help more people”.
This will help you shift your focus from “getting” more to “giving” more and that will ultimately lead to better email marketing results.
Decide how your offer helps people solve a problem. Create your ad copy, sales copy, followup messages, etc… around helping prospects understand how you can help them solve whatever that problem may be. Once you have that dialed in, there are a few simple strategies you want to make sure you are using.
Be Dialed In To A Single Focus
When we someone trying be everything to everyone, we also see someone who is not getting good results. Keep your message focused on the pain point of your prospects so you can show them how your offer can help. Keeping your messages focused on that one topic will avoid confusion and help you establish credibility with your prospects.
Include a Clear Call To Action
Your call to action is how your readers know what to do to learn more. Instead of just adding an image linked to your sales page, make sure the image or the copy around the image tells readers to click. Keep it short. Keep it simple. Clarity goes a long way here.
Personalize Your Messages
Add the prospect’s name to the subject line for solid open rates. Personalize your messages so that they know you are addressing them by name.
Don’t Focus On Selling Alone
Obviously, you want sales. But if you focus all of your message content on selling, you will lose credibility. Focus on adding value and the sales will come.
We Are Here To Help
We highly recommend connecting to us on your favorite social media sites to stay updated and informed. (Just keep building your lists while you do it!)
Our blog: http://blog.trafficwave.net/