How To Write Good Ad Copy
First, let’s look at why it is important that you learn how to write good ad copy. Think of advertising like dating. If you’re married, think back to what that time was like for you. Your goal was to get a date. But you didn’t just show up and say, “Hey … do you want to date me?”. If your goal was to get married, you didn’t walk up to a stranger and say, “Hey … do you want to get married to me?”
Seems obvious, right? But so many entrepreneur hopefuls and affiliate marketers seem to be taking this approach with a “Hey! Buy My Stuff!” approach to writing ad copy.
The worst part about it is when they get absolutely dismal results, they blame the company, the offer, the product, the internet. But if they would learn how to write good ad copy, their results would dramatically improve.
The time has come for us to introduce you to AIDA. Who or What is AIDA, you ask? This is the method proven ad copy writers around the world use to makes sure their ad copy is on point. Let’s break it down:
A – Attention. You need to grab your prospect’s attention. And it can’t be you just yelling “buy my stuff” or “join now”. If your ad copy doesn’t grab their attention, you’re sunk. Good ways to capture a prospect’s attention include asking a question, making a statement that shocks them, offering to help solve a problem. You may need to play with this one a bit.
I – Interest. Does your offer even interest your prospects? If they aren’t at least interested in the solution you have, you’re not going to get anywhere. Your ad copy needs to generate interest from your potential client. Maybe a success story would come in handy here. Maybe a story about how you can help solve a problem. Like capturing attention, play with your ad copy for best results.
D – Desire. Your ad copy needs to feed in to that desire your prospect has. They are looking at your ad this far because you have captured their attention, they have an interest. Now feed on that desire. They are asking (in their minds), “What’s in it for me?” Answer that question and you’re one step closer to getting the deal done.
A – Action. This is your Call To Action step. Tell your customer EXACTLY what to do to learn more, get the info, or sign up.
The AIDA approach has been proven over the years. It’s also a good approach to use for writing your follow up letters. Constantly show your prospects how you can help them solve a problem and you will begin to experience results.
It’s worth the time to check your current ad copy, letters, etc… to see what can be tweaked. We’ve heard from marketers who changed a single word in their capture form and saw their results skyrocket.
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