HTML Newsletters may give your business the edge it needs. We make it easy to create, send, and track your newsletters at TrafficWave. Let’s cover some of the things you will want to do to make the most of your email marketing campaigns.

Even if you don’t know what HTML stands for, you can easily create professional looking HTML Newsletters with our powerful TrafficWave Letter Editor. Choose from several different newsletter formats or quickly create your own.

(By the way: HTML stands for Hyper Text Markup Language. Aren’t you glad you know that now?)

A few things you will want to make sure you include in your HTML Newsletters:

Your header should include your logo or a good picture to build and reinforce your brand.

Colors can be used to reinforce your branding and web site layout. Select colors and images that support your current web layout. This helps to keep the look and feel of your newsletter consistent with the look and feel of your web site.

Are you involved with social media sites? Be sure to include the related icons and links to your profiles.

Create your messages with a blend of helpful problem solving solutions along with your offers. If your message is nothing more than a sales pitch, readers are going to lose interest. If your messages contain helpful tips that solve a problem for your readers, they are going to be more interested in opening and reading your messages. Ultimately, this will impact who they decide to do business with.

Remember: Don’t Just Build a List. Build a Relationship

Make sure you add a clear call to action in your messages so that your readers know what to do next. Just adding a link seems like it would be a good idea. A simple call to action such as “click here to learn more” or an image with the call to action can boost your click-through rate considerably.

Track your results. Once you have begun sending your html newsletters out, you will want to track your results. You want to track  your open rate, your click through rate, see which links are getting clicked, and track what actions are being taken.

This helps you see what changes may need to be made to boost the effectiveness of your messages.

You may find that a small tweak in your subject lines helps to improve your open rate. A change in your call to action or a layout edit could dramatically improve your click-through rate.

The good news is: You can track your results, make changes, and track some more to help give your email marketing campaign the best possible chance of success.

Questions? Don’t hesitate to ask!