The Importance Of List Building Cannot Be Overstated!
If there is one thing I have seen over and over again it is that we simply cannot overlook the importance of list building. List building is business building. Businesses that don’t spend any time on list building typically do not last very long. Businesses that spend at least a part of their marketing budget (time and money) on list building inevitably find themselves better suited to grow and to last through challenging times.
Let’s put just a bit of logic to it. Business lives and dies by sales. Without sales, businesses simply won’t last. Why do they need to sell to? They need to sell to people who are interested in what they have to offer. And, this is where list building becomes incredibly important.
How much easier is it for a business to sell when they have a list of people who have already said, “I am interested in what you offer. Let’s talk.”?
The importance of list building can be seen in “good times”. When everything is flowing smoothly, it is simple, quick and profitable to send offers to your list of interested prospects to drum up new business. You can also send offers to existing customers to generate repeat business.
We can also see how important list building is during the “challenging times”. During the COVID pandemic, businesses that were able to redirect their methods and tap in to their lists were able to do much better than those who did not. A phrase we come across a lot is “spin”. A lot of companies have had to spin very quickly to change how they did their marketing, provided services and products, and how they took care of customers.
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