This article is designed to help you track and improve your email open rate.
Your first shot at getting your subscriber’s attention is your subject line. Don’t waste this opportunity.
The obvious steps are little things like using personalization. Why does personalization matter? As you scan through your list of emails, do the subject lines that address you by name get more attention?
Ask a question in your subject line. Your subscribers joined your list because they were interested in learning about your offer. So, we know they are curious. Asking the right question can dramatically improve your open rate. The right question will depend on your offer, your industry, and what motivated your subscribers to join your list. Maybe you can test some subject lines that start with “What if you could …. ” or “Can I show you how to …. ” or “How did she do that?” Creating curiosity will go a long way toward getting your messages opened.
Make your subject line relevant. Your subject line is your first opportunity to capture your subscriber’s attention. Offer a powerful feature or incentive to get your message opened.
Think of your email subject line as a headline. As your subscribers are scrolling through their list of emails, their eyes are quickly scanning the subject lines. This is your chance to grab their attention.
Use power words that capture or trigger emotions.
Where you can, use a number. For some reason, numbers like 4, 37, etc… capture attention visually.
Keep things simple. A longer subject line won’t do as well as a short powerful subject line.
These are all simple little steps you can take to help improve your email open rate.