No matter how you slice it, lead generation is the key to sales success. When you focus on lead generation, you have a constant flow of new prospects to talk to. Those prospects could become customers. This is why lead generation is so important to any business.

On a daily basis, we hear from new entrepreneurs asking about the “secret to online sales success”. Our answer is always the same: Lead generation is the key thing to focus on for any business.

When you set up a system to generate online leads on a consistent basis, you can reasonably expect to begin making consistent sales. Don’t just put up a web site. Add a capture form to convert visitors in to real prospects.

When you post on social media channels, link to your capture page so that interested prospects can become leads.

Use an autoresponder service such as TrafficWave.net to follow up with those leads so you can build rapport and close sales.

We launched this service in early 2000 and I still get excited every time I see a new lead. I know that the more leads I generate, the more sales I can expect. This is why lead generation is the key to everything we do here at TrafficWave.

This is why we are always talking about how “the money is in the list“. We know that building and managing a list of interested prospects is how we generate sales on a daily basis.

No matter what you are selling …

No matter who you are selling to …

Lead generation is the key to sales success

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