After you have read through these tips, don’t forget to leave your own best list building secret in the comments!
1. Include a Registration Link in Any Guest Post Bios.
You’ve probably already started guest blogging to boost your SEO results and backlinks, right? Have you thought of this as a way to build your email list?
Offer a strong incentive in your bio line with email sign-up. For instance, mention a discount offer, or an upcoming free webinar (See #3, below). Include a direct link to your registration page to get that email address added to your list.
2. Participate In Relevant Forums and Promote in Your Signature.
Visit forums related to your industry. Participate in the discussions and provide real advice that adds value to the discussion. Include a link to your registration page in your forum signature. As you add value to the conversations, people will begin go reach out to you more and more. Result: Your credibility and list grow.
3. Offer a Free Webinar.
Many marketers are achieving remarkable results by offering free webinars to share tips and insights about their industry. This can help you establish yourself as an expert in your niche. This approach will also encourage further discussion, increase engagement levels, and create sales.
4. Use Video to Capture Leads.
Chase Swift promotes many youtube videos offering free tips and advice. He closes many of those videos by inviting viewers to join his list for more tips and advice. His credibility grows. His lists grow.
5. Ask for Emails at Trade Shows and Live Events.
Trade shows and live events are filled with people interested in the information being presented.
If you have a booth at one of these trade shows, hold an on-site giveaway or drawing and include a “join our list” checkbox on the entry form.
Most of the common things we all hear about work really well. Don’t be afraid to do the “simple stuff” and don’t be afraid to think outside the box. Take a risk every once in a while. Figure out what works best for you, your business, and your subscribers. You may surprise yourself!
Shares some of your best list building secrets with us in the comments, below.