Building a successful network marketing business requires that you become very good at prospecting. This means different things to different people and you can find a lot of opinions online about which method is best. My goal is to help you understand the importance and power of generating opt in mlm leads for your business.
Which scenario seems more appealing for you in building your MLM business:
Scenario 1: The Chase ‘Em Down Method.
You sit down and write your list. This list is people you’ve known, people you’ve forgotten, people who have forgotten you, people you never knew but you somehow have a business card from them in your car, etc… You learn a sales pitch and you begin dialing for dollars. You have folks who remember you, folks who don’t remember you. You leave voice mails, hoping the voice mail was enticing enough to get a call back. Some of the folks you talk to might even agree to come to your meeting or check out your web site. Of those, most won’t actually make it. Sounds like a tough way to build a business.
Still, this method works and some successful network marketers swear by it.
Scenario 2: The Bring ‘Em In Method. (Generating Opt in mlm leads)
This is where you set up your blog and social media to share your success stories and the success stories of your team members. Maybe you’re sharing your weight loss journey, your marketing stories, or whatever is happening with you as relates to the products and services you are using.
You let your friends know about your journey and they can follow you on their favorite social media sites. You drive traffic to your blog. You network with other people in and around your area. Your business card has the web site for your blog (not a distributor web site from the company). You participated in related discussion groups and forums. You provide real feedback and contribute to the conversation in a meaningful way.
Your blog has a form where visitors who are interested can request more information, a sample, etc… When they fill out that form, they receive the letters you have written that explains how you can help them get better results, have a better experience, or build an additional income stream. This is a true opt in mlm lead. When they fill out the form on your blog, they are opting in to receive your information. Your email marketing autoresponder then handles the follow up, keeping your information in front of them, and establishing you as a professional in your field.
This doesn’t mean that they are ready to join. It simply means they are interested in learning more. Your autoresponder handles the followup, sending your information, and keeping these leads updated.
Opt in mlm leads have requested information from you.
Typically, by the time they begin reaching out to you for questions, they are pretty well ready to join your team. They just need to know you are real and available to work with them.
This method allows you to create a 24/7 lead generating system where anyone in the world can ask for information. One of my favorite aspects of generating opt in mlm leads online is that it can be done no matter where I am or what I am doing. I can be at my desk working, in bed sleeping, playing music, or walking on the beach. My system just keeps generating new leads, following up, and sorting through the group to find the next team member.
You can even use your email marketing autoresponder to train and support your team so they can learn to follow your example and generate their own opt in mlm leads.