Reasons for email marketing are many and varied. The funny thing is that when someone tells me why they “just can’t”, that is typically one of the reasons for email marketing to be at the top of their list.

So, here are some of the best reasons for email marketing:

I Don’t Have Time This is the perfect reason for email marketing because email marketing allows you to leverage your time. If your business needs to grow, you absolutely need to be building your prospects lists, building that relationship, and driving sales. Email marketing runs 24/7, never takes a break, and continues no matter where you are or what you are doing. Email marketing may be the ultimate time saver.

I Can’t Afford It I may have to make this the perfect reason for email marketing. Why? Email marketing has the best ROI. It’s predictable and profitable. When you use email marketing, you will spend less money, save time (refer to the first item), and realize a much higher rate of return as compared to other direct marketing channels.

I Just Can’t Learn To be really blunt, that’s just an excuse. If you can find this article, read it, and send emails, you have all the skills you need in order to get started with email marketing. You will need to pick up a few more skills, but they really aren’t complicated. You learned how to surf the web, type an email, and play games online. You can learn email marketing.

The reason one person gives me for why they can’t do email marketing is the same reason the next person gives me for why they want to get started, asap. If you want to build your business, control your expenses, get more done in less time, and boost profits, these are some of the best reasons for email marketing to be at the top of your list.

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