What Are The Rewards Of Email Marketing?

From lead generation to rapport building, training to sales, the rewards of email marketing are many and powerful. Let’s take a look.

The simplest approach is to break it down to 3 key objectives:

Sales

Launching a sale or promotion? Once you’ve built a list, you can quickly broadcast your subscribers an email marketing campaign to drive sales. Many times, you can see sales start coming in before your broadcast is done being sent.  Sales opportunities abound as one of the big rewards of email marketing.

If you are collecting subscriber information such as birthdays, you can send out a special offer, personalized for their birthday. Anniversaries are also a great idea.

When someone abandons your shopping cart, one of the big benefits of email marketing is that you can quickly follow up to close that sale with email marketing.

Communication

One of the big rewards of email marketing is that you can quickly communicate directly with prospects, customers, and team members. Email marketing is a great 1 on 1 communication tool. More than just sales, lead generation, and rapport, you can also use your autoresponder to train, inform, and motivate your teams.

Scalability

One of the major rewards of email marketing is its scalability. This means that emails can be sent to large numbers of recipients for a relatively low cost when compared to other marketing channels. Creating and sending a broadcast, update, or special offer can be done in a very quick time frame making email marketing the best option available.

Tracking

When set up properly, your email marketing results can be tracked. From lead generation to nurturing through sales conversion, interaction and retention, you can quickly see exactly what is working and identify areas where improvements may be needed.

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