Sell More With Email Marketing
With a few simple integrations, you can absolutely sell more with email marketing. This article is going to focus on a couple of simple steps that will allow you to generate new leads, follow up to build rapport, close more sales, and follow up with potential customers who abandon their shopping cart in the sales process.
The first step is to start collecting leads … those people who, when they visit your web site, want to know more but aren’t quite ready to buy (yet).
By adding a simple capture form to your web site or blog, you can offer your visitors more information, free sample, free reports, etc.. Without the form, visitors that aren’t ready to buy are lost. With the form, folks can request more information by filling out the form. Your AutoResponder can follow up, share information, and help you build rapport.
Now, no matter what you are doing or where you are, your web site becomes a lead generation funnel. You can send out notices, newsletters, special offers, etc… and you can schedule these to go out automatically.
The next step is to integrate your shopping cart with your AutoResponder campaign. TrafficWave integrates with many popular shopping cart systems via api integration or Zapier. When someone completes their order, you can automatically move them from your follow up campaign to your customer campaign. This allows you to target your content toward those who have actually purchased from you to upsell, offer support, etc…
Those customers who abandon the shopping cart can also be followed up with by capturing their information and adding them to a new campaign designed to help you get those lost sales back.
Your lead generation, your follow up, your lead flow, etc… can all be automated by integrating TrafficWave with your web site, your shopping cart, and your CRM.
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