Sending email newsletters is a great way to keep your customers informed, stay in the front of your prospect’s mind, and build your credibility across the board.
The key is to create a message in your TrafficWave Autoresponder campaign and save it as part of your Stored (Held) Letters rather than as part of your automated followup letters.
Top 3 Reasons To Send Newsletters
Your Customers Are Busy
Like it or not, our customers aren’t spending all of their time thinking about our company or brand. Sending out a newsletter keeps your message in front of them and encourages them to think about you more often than they would normally. Tip: Send them information that applies to their lives not just another sales pitch. Your readers are more likely to start thinking of you as an industry leader, not just another company.
Newsletters Drive Sales
According to Convince & Convert: 44 percent of email subscribers made at least one purchase based on a promotional email (“newsletter”) they received in 2015. People who make purchases marketed through emails spend 138% more than people who do not receive emails. Sending email newsletters increases your sales opportunities.
Help Customers Trust You
People prefer to do business with companies they trust. One way to build that trust is by providing relevant content in the form of a newsletter. The type of content you send will depend on what your business actually does.
The key is to think like your customers and think about your customers. What do they need? How can your business help them get it? Make your newsletter about how you can help them.
Learning how to send an email newsletter can go a long way toward helping your business grow. Some of the most effective newsletters we have seen are sent specifically to help customers and prospects solve a problem. As you build your relationship with your readers, your newsletter effectiveness will continue to go up.