How Are Successful Email Marketing Campaigns Created?
Successful email marketing campaigns can go a long way toward helping you grow your business. It’s not a matter of just sending out emails all over and hoping for the best. Successful email marketing comes down to following a few simple steps and guidelines consistently.
The goal of this article is to help you better understand how to create successful email marketing campaigns, so let’s get started.
The first step is to make sure your list is growing. You do this by offering information that helps your visitors solve a problem. In exchange for receiving that information, your web site visitors give you at least a name and email address. When they fill out the form, they are added to your autoresponder which will send your followup messages.
For some tips on building your lists, check out these articles:
- List Building Strategies – 5 Tips To Build Your List Faster
- 28 Ways To Build Your Lists
- Integrating TrafficWave and WordPress
Once they are in your list, the goal is to get them to open your message so they can read it.
Here are some great references to improving your open rate:
- Track Your Email Marketing Open Rate
- How To Use Subject Lines To Improve Email Open Rates
- How To Improve Your Email Marketing Open Rate
At the risk of oversimplifying things, the real keys are building your list and making sure your message gets opened.
From there, it will be a matter of testing your copy to see what sort of response rate your messages are getting. The Direct Marketing Association tells us that successful email marketing campaigns have a return rate as high as 4300%. This means that for every dollar spent on email marketing, these companies are seeing $43 in sales. Your numbers may be different from that but that’s a great goal to begin working toward as you build your lists and send your followup messages.
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