Successful Email Marketing Tips
Businesses around the world are constantly looking for ways to gain and keep that competitive edge. Email marketing is one of the ways they can do exactly that. Email Marketing is cost effective and incredibly powerful. By building and effectively managing your prospect list, you can build rapport and keep your brand in front of your customers with the click of a button.
Take advantage of every opportunity to build your email marketing list.
The obvious strategy is, of course, to make sure you have added your capture form code to your web site. You put some effort, time, and maybe even money in to getting visitors to your web site. Make sure they can quickly find out how to get on your list to learn more about your offer. The TrafficWave capture form code is easy to integrate with the WordPress blog system. If you are using regular HTML editors to build your site, you can still quickly add capture form code to your web site as well.
As you are out meeting people throughout the course of your day, or at trade shows, fairs, events, concerts, etc… and you run across someone who could benefit from your service, don’t hesitate to add them to your list right on the spot. Add these successful email marketing tips to build your lists with quality responsive subscribers:
One quick way is to pull up your site on your mobile phone or table and ask them for their name and email address. Enter that information right on the form. You can also collect their business card and let them know to watch for an email from you, soon.
Entertainers, trade show participants, presentation professionals, etc… will often keep a signup sheet close by and invite their audience members to join their list by filling the form out with their name and email address. You can then enter their contact info via your TrafficWave.net back office.
Once you have begun building your list, you will want to communicate with your subscribers in a way that is authentic and genuine. People want to do business with people. So write your emails like you are talking to a person over coffee rather than just sending out a sterile cold sales pitch. Sure, you want to take on as many new customers as you possibly can but remember that email is being read by one person at a time so try to personalize your message and add the human touch any time you can.
Keep your email marketing content relevant and timely. While we are focusing on building rapport and keeping our brand in front of our prospects, we are absolutely trying to close sale. So if you have a special or seasonal offer, let your readers know. Remind them of the benefits of doing business with you and invite them to visit your site or even call or email you with any questions.
It is important to remember why your subscribers joined your list to begin with. Makes sure they know you are in tune with what they are looking for and show them how you can help them with your products or services.
One final tip: Make time for your email marketing. Whether managing your lists, sending out special offers, or sending special updates, it is important that you remember to actively and regularly manage your email marketing campaigns to keep your message in front of your prospects. With everything it takes to build a business, it is easy to forget things like email marketing updates and announcements. Most of the time, these can be done within a few minutes and the rewards can be outstanding.
Nothing kills your list faster than forgetting to stay in touch. If you wait months to mail to your list you will find that many of your readers may have forgotten they subscribed. This can result in spam complaints and potential issues with deliverability for your messages.
So make sure you take time to manage your lists and send your email marketing messages on a regular basis.
Your business and your customers will thank you!
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