Still struggling to find the key to email marketing success? You’re not alone. The good news is that we really can boil it down to a few basic steps. The key to email marketing success is to learn, do, and master the steps.
The steps are:
Step 1: Build Your List
Step 2: Build Rapport With Your List
Step 3: Sell To Your List
Step 1: Email marketing tools like the autoresponder offered by TrafficWav.net are being used around the world by restaurants, entertainers, authors, retailers, affiliate marketers, network marketers, clubs, and more to help these companies build their lists.
Once the capture form is set up and you have your follow up messages set up, you want to begin driving traffic to your capture page. This is done through advertising, networking, social media involvement, etc… Take every opportunity you can to let folks know they can learn more about your offer by joining your list.
Step 2: Now that you have people joining your list, avoid the temptation to try selling to them right away. Send them information about your product or service. Let them know a little about you and how you can help them. Build rapport. As your subscribers learn they can trust you, they will be more inclined to want to do business with you. Each message should absolutely include a clear call to action with a link to your site, but don’t just hammer a sales message out over and over again. Build that relationship. Help your readers solve a problem and the sales will come.
Step 3: Yes. We absolutely want to sell to our list. The steps you’ve taken to get to this point are designed to put you in a position to sell more effectively. People do business with people they trust. Remind your readers that you can help them solve a problem. Share examples of how you have helped others solve that same problem. Invite them to your web site with a clear call to action so they can order from you when they are ready.
Remember that first paragraph which includes:
“The key to email marketing success is to learn, do, and master the steps.”
If you are brand new to email marketing, you are simply starting at the beginning. We all start right there. We may stumble through a few steps. As we continue to apply the training and gain the experience, we get better and better. Soon, we are experiencing email marketing success. Some of us go on to teach others how to experience email marketing success. And that is when things really start to be fun.
If you are already a valued customer of TrafficWave.net, be sure to apply the training you find in our Video Tutorials. Daily, we hear from members who have picked up a new technique or learned a new feature with their autoresponder.
If you are not yet a valued customer of TrafficWave.net, we invite you to learn more about how we can help you learn and master the steps required for email marketing success and use these powerful tools to grow your business. Just fill out the form below to have the information rushed directly to your inbox.