Use Email Marketing to Get Results

Updated: May 8, 2022

Use Email Marketing To Get Results

Wondering if you should use email marketing to get results in your business? We think so. Why? Email marketing is still the king of the hill when compared to direct mail, social media, SEO, etc… with a whopping $36-$40 return on every email marketing dollar spent.

From a purely “cost benefit analysis”, it just makes good business sense to use email marketing to get results in your business. Even with number like that, we know you might need some more convincing. So, let’s start with some basic business statistics for you to review:

Not quite sure people respond to business/transactional emails? According to Experian, Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. This is great news for marketers looking for email marketing results.

Not sure automation via autoresponders is a good choice for your business? According to Epsilon Email Institute, automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.

Personalizing your messages helps you get better results. According to Aberdeen, personalized email messages improve click-through rates by an average of 14% and conversions by 10%.

Ever feel like your facebook messages just aren’t getting seen? You may be right. According to Radicati, message is 5x more likely to be seen in email than via Facebook.

These are just a few of the bits of information that go to show that it just makes good business sense to use email marketing to get results.

People all over the world are using it. They check their email several times a day on their computer, smart phone, and tablet. It just makes sense that email is the right place to reach your customers and prospects.

The key is to build a solid relationship with your list of subscribers. This way, they look forward to receiving your information. Make sure you messages stay on point and help your readers solve a problem.

Want to learn more about tapping in to the power of email marketing for your business?

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