In this post, we are going to look at several ways to make it happen, many of them 100% Free.
So obvious, it’s almost silly, so let’s start here. Options include Paid Search, Social Media Advertising, Display Advertising, Traffic Exchanges, Guaranteed Web Site Traffic etc… These are all excellent methods for increasing your exposure, building your brand and getting your site in front of people. You will want to remember to adjust your paid strategies to suit your goals. Do you just want more traffic? Are you wanting to generate leads? If so, make sure you have a capture form on the page you are promoting. Each paid advertising channel has its pros and cons. Think carefully about your objectives before you reach for your credit card. Start small to test your results and begin growing your campaigns as the results justify it.
Get Involved With Social Media
Don’t just post and hope people stumble on to your content. Tweet, post, and link with a plan and be proactive. When we post on Twitter with short tweets and hashtags designed to capture attention, boost followers, build credibility, and bring visitors back to our blog. Facebook has made it easy to stay in touch, reach more potential customers, and drive traffic. Our Google+ account helps get us indexed quicker and invites visitors to check out our blog to learn more when the article is interesting. If your business is more in the B2C lane, you might be able to get good results with Pinterest and Instagram. Youtube has been a good resource for not only training but lead generation, as well.
Test, Tweak, and Adjust
Despite what you may have read, seen, or heard, there is no guaranteed secret formula for content marketing success. Any time you are running any promotion, mix it up. Vary the length and format of your content. Different readers are going to respond to different things. Try short content, long content, news type posts, video, infographics, etc.. Test your results. Make changes. Test the changes. This will be an ongoing process for your campaigns.
Search Engine Optimization (SEO)
There are a number of elements that go in to using SEO to increase web traffic. We will talk about some of them here.
When you are creating content, create a captivating headline.
Make sure you have a meta description that includes your keyword phrase.
Makes sure the keyword phrase appears in your copy.
Don’t forget the long tail keyword options.
Link To Your Other Content
Your internal link structure can have a strong impact on your overall SEO results. It can also result in a better experience for your visitors when they do find your site. Good user response is important when you want to increase web traffic.
Participate In Other Forums and Blogs
You probably visit at least a few sites yourself that are relevant to your business on a regular basis. Why not join the conversation? Commenting won’t immediately boost your web traffic but you can make a name for yourself by contributing to the conversations in a meaningful way. Don’t just spam your links. Actually engage in the conversation so that other members and visitors can begin to see you have something to add. This can increase web traffic over time.
Pay Attention To The Data
Really want to see how your site is doing? Set up a Google Analytics account and see which keywords are bringing you visitors. See how people are interacting with your content. See where people are coming to your site from. Adjust your strategy accordingly and test, test, test.
Don’t Forget Email Marketing
Yes. Email Marketing Drives Traffic. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant boost in traffic. A friendly email broadcast to your subscribers about a new service, product, discount, or special offer can help increase web traffic, too.
What other methods have you used to increase web traffic for your business? Feel free to share or ask any questions in the comment section, below.