I am often asked about ways to build an email list. This article is designed to give you several ideas that you can start using right away. It is no secret that email marketing is a high-impact, low-cost marketing tool that brings incredible returns. If you have a strong email list, you can expect to generate sales, get repeat business, and grow your business. If you don’t have a strong list, that may be worse than having no list, at all.
This article is designed to show you some of the best ways to build an email list so you get the best return possible on your marketing efforts.
Ways To Build an Email List For Best Results
How you build matters. Despite what some “guru” types may tell you, success is not about the latest gadget, plug-in, or “trick”. The best email marketing simply relies on ways to leverage some of the best old fashioned “human touch” techniques for successful marketing. Let’s look at some:
Sign-Up Sheet Don’t overlook this simply tactic of putting out a sign-up sheet and asking guests or customers for their email address. Offer them a discount or free report to help entice them.
Leverage Those Business Cards When someone offers you a card, ask them if you can add them to your list to receive email updates.
Host Business Events such as lunches, networking events, industry related discussion groups. Ask folks to RSVP with their email address.
Organize a Give-Away Have something you can offer for free? Create a drawing and let people register with their email address.
Add Capture Forms To Your Site or Blog You are probably spending time, money, or both to get people to your web site. Make sure your site has a capture form so you can convert visitors in to real prospects. Offer a newsletter, a free gift, a download, or ebook.
Don’t Forget To Be Social If you are using Social Medial, offer your followers a way to join your list. Invite them to check out your site for more details and subscribe for updates.
Leverage Email-Only Offers Let your email subscribers receive access to exclusive or early discounts. Make sure your capture form lets them know these early or exclusive offers are available to your email subscribers only.
Use Your Email Signature Most email programs offer a way for you to create an email signature. Make sure yours includes a link to your capture page.
Piggy Back On Your Direct Mail Do you mail out invoices, ship products, mail postcards, or send direct mail notifications? Add a link to your capture page on your direct mail pieces.
These ideas will give you a great start on a variety of ways to build an email list.
Feel free to share some of your tips and experiences in the comments section, below!