What Is An AutoResponder
What Is An AutoResponder and how do you use one to grow your business? One way to think of an AutoResponder is like an automated attendant that stands ready to share information about your business to help prospects better understand what you do.
How To Use an AutoResponder In Email Marketing
The most effective use of an AutoResponder is to streamline your marketing campaigns and cut down on the amount of work you have to do. For example, rather than emailing each individual who signs up for a newsletter, an AutoResponder may send out a followup message that is personalized to the person that requested it.
From there, this same system can send automated followup messages to provide answers to the most common questions.
To go even deeper, your AutoResponder can send out reminders about upcoming promotions, reach out to shoppers who abandoned your shopping cart, confirm a scheduled meeting, re-engage customers who have been inactive for a while, bring customers back for repeat sales, and more.
Are AutoResponders Really Effective?
You may be surprised to find that automation actually gives your business higher engagement rates. Why?
Using technology like this cuts down the amount of work that an email campaign requires, while still maintaining the level of personalization that drives open and click-through rates. When you set your system up properly, your readers won’t know the difference between an automated message and one you sent out personally.
How Can You Use AutoResponders?
There are a number of ways your business can benefit from this technology.
- You could set up a series of pre-written sales letters.
- You could create a mini-course that you schedule to go out every few days.
- You could create a price list that would automatically be sent out to anyone that requests it.
- You could create a newsletter or ezine that gets sent out to subscribers once a week.
- You can also set up special offers that your autoresponder can broadcast out to your subscriber lists whenever you like.
Autoresponders that send sequential follow-up messages are being used by more and more professional online marketers.
Some of the important features you want to look for when asking What Is an Autoresponder are:
- The ability to create, store, and send as many letters as you need.
- The ability to personalize each message by inserting the recipients’ name and other personalization features.
- The ability to send your messages in both plain text and html.
- The ability to track the response rate of your messages.
What’s Your Next Step?
It’s time for you to streamline your lead generation and communications processes. Marketers are using these powerful and useful tools with many advantages for email marketing campaigns. Through careful application, you can create strong and engaging email campaigns with less work and get better marketing results.
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