Who Owns The List?
An important question to ask as you begin your email marketing journey is, “Who owns the list?”. Not every method of email marketing is setting you up to win. You must choose carefully.
Let’s look at a few examples:
Who Owns The List? You join a company that offers you what they refer to as an “all-inclusive” system for promoting their offer. They even provide a follow up autoresponder with pre-written letters. Sounds good, right? You get to work driving traffic to the capture page and generating leads. As long as the company stays in business, you may be doing just fine. But if something goes south … the company folds or you decide to go in a different direction, your list is gone. The company owns the list.
Solution: Join the company. Work like crazy building YOUR OWN LIST with TrafficWave.net. If the company folds or you decide to go in a different direct, you have built a list of quality interested prospects you can start promoting to.
Who Owns The List? You join a “team build“. The team leader wants you to promote the “team capture page”. You think, “Well, that seems easy. I don’t have to set up my own capture page. I’m in!” You drive traffic to the team capture page. The leads you generate through your promotion are not yours. They are controlled by the team leader. The team leader owns the list.
Solution: Build and manage your own lists so you have control over your business. If that team leader quits, the leads are gone. If that team leader doesn’t quit but decides to market a different offer to all the leads they have received, you miss out on those sales.
George McBride manages his own Facebook group with more than 300,000 members. He has a number of affiliate offers he has built lists for. He segments his list and sends out offers relevant to those subscribers. When he broadcasts those offers out, he has seen sales in the hundreds and sales in the thousands of dollars over the weekend. His big secret: He owns the list!
When Chase Swift finds an offer that would be of interest to his subscribers, he is able to put his promotion together and send the offer out because he owns his list. He logs in to his TrafficWave account and broadcasts the offer to the list he built and owns. That’s how he generated over $400 within a matter of hours. That’s $400 over and above his TrafficWave.net commissions.
When Ben Olszewski finds an affiliate offer that he believes would appeal to his subscriber list, he logs in to his TrafficWave account and sends out the offer to the list he built and owns. He has generated sales that resulted in $1,000 in commissions using his $17.95 per month TrafficWave account! That is $1,000 over and above his TrafficWave.net commissions. And no matter what direction he decides to go, he will always have his list of prospects.
These success stories are not based on just “joining” TrafficWave. They are based on these individuals that took the time to review the training, apply the training, set up their tools, and do the promotion for their offers. They are getting results because they use the tools. Since they own their lists, they can continue building and continue promoting their offers. They are in control!
This is why, when I talk to someone that tells me they rely on their “team leader” capture page, or their company owned autoresponder, I try to help them see the value of building and owning their own list with us here at TrafficWave. At 60 cents a day, it’s hard to go wrong! When you own the list, you are in control. Build and market to YOUR list using these powerful tools.
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All Comments
Nick Kraevskiy Kraevskiy
April 7, 2018
Greetings ! I read your article and I was amazed by your words. Everything is true and verified and on my own experience. Keywords who owns the list. What is a list is the main tool for any If there is none, there is no business. It is possible to continue further time-who owns time-there is no time for business. There are things that can not be filled and this time is because it does not belong to us. How to solve the problem-it is difficult to immediately understand what is being said but the solution is. Follow the step-the money. They are associated with time and a list. The decision is difficult to understand, but if you wish, everything is possible. I do not want to dwell on some points. I need to start from the list with your questions and comments.
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