Someone recently asked my why I love email marketing and the quickest answer I could give was: leverage. Let me explain.
Most business owners and entrepreneurs think of marketing as something they are able to do between the hours of 9am and 5pm (if that). If they aren’t physically involved in the act of marketing, then marketing isn’t happening. And, when they do manage to bring on new clients, marketing typically stops. They can’t service the new clients, take care of existing clients, and look for new clients all at the same time.
This is why I love email marketing. No matter what time it is, no matter what I am doing, no matter where I am, my email marketing runs 24 hours a day, 7 days a week. When I am bringing in new clients or taking care of existing clients, my email marketing system is constantly generating new leads and following up with existing leads to help drive new sales.
When you are asleep, are you doing any marketing? If you use email marketing wisely, you are!
When you are out with friends, are you doing any marketing? If you use email marketing wisely, you are!
Let’s look at how email marketing can help you run a 24/7 marketing campaign by looking at a real-world example of what I do.
All of my web sites have capture forms on them. The forms offer free information about how I can help my web site visitors solve a problem. One simple example is my Free Online Marketing Course. This is a guide I offer that teaches people how they can make money online using email marketing strategies.
I consistently run various ads to get people to the web site that offers my free course.
When someone fills out that form, a couple of things happen:
- 1) They are sent the details on how to get my free ebook.
- 2) They are added to my database for followup.
Sometimes, folks get the free ebook right away. They are motivated and have the time to download the ebook. Other times, they may be busy or get distracted and they don’t download the ebook right away. My email marketing autoresponder is going to send them a reminder.
No matter what time it is. No matter where they are. My email marketing autoresponder is set up to automatically follow up with a reminder and some helpful tips.
Musicians use email marketing to build their fan base and let their fans know where and when they will be performing next.
Restaurants use email marketing to keep customers coming back time and time again.
Authors use email marketing to drive new book sales and increase reader engagement.
Affiliate marketers use email marketing to drive sales of their products and offers.
When you begin to understand the power of email marketing, it is easy to see why I love email marketing. If you are looking in to email marketing for your business, fill out the form below to get free details rushed to your inbox.
Real World Examples Of Why I Love Email Marketing:
Update: Nov 1, 2017: While I was doing my walking and hitting the gym, my phone kept buzzing. I looked to see that new leads and new sales had been generated. Work I had previously done (setting up my letters, creating my capture page, running my ads) was paying off while I was out working on getting my health back on track.
Update: Jan 11, 2018: Today, I was out having lunch with my mom. When I got back to the office, I received an email that said, in part:
This is incredible. Over night I had finally come to the conclusion of what I wanted to do and was going to contact you.
I opened up my email and there was yours. I know planned in your autoresponder which was perfect.
I am going to check Traffic Wave today. I want to send content from 2 reading courses I have prepared in email links to subscribers.
I was going to _______ but you seem to be passionate about your service and care about your clients. I am going to check your service today.
I am, of course, happy to have a new customer! I looked in to our records and saw that she had originally requested my free ebook, Free Online Marketing Course, in July of 2017. She had been receiving my followup messages for over 6 months! When the time was right, she chose us for her email marketing needs.
This demonstrates the importance of managing your lists, recycling finished subscribers, and building that rapport so that your readers feel they can trust you when the time comes to make that purchasing decision!