Why Lead Generation Matters

Updated: February 7, 2022

Have you ever wondered why lead generation matters? Don’t businesses just throw up a web site and start taking orders? Can’t affiliate marketers just start spamming social media channels?

Fact check: Even those “guru’s” telling you they made money without building a list are offering you information and they ask you to fill out a form to get the info. You become a lead to get their info! They are building their list. Why?

No matter what your business offers, your success or failure will rely in a big way on how well you generate new leads on a a consistent basis. If you don’t generate leads, you simply will not have anyone to sell to.

Want to build a successful network marketing business? You will need leads. Before you joined the business opportunity you are involved with, you became a lead… someone interested in learning more.

Want to build a successful affiliate marketing business? You will need leads. If people don’t know what you sell, they won’t know how to buy from you.

Are you an entertainer? Of course you want to build your “fan base”. In the business world, we think of your fans as prospects (leads) first. When they attend your shows and buy your merchandise, they are fans (customers).

This is why lead generation matters.

Retailers, real estate professionals, authors, manufacturers … it all starts with lead generation.

Good advertising is focused on good lead generation. Sales comes as a result of good follow up and rapport building. Understanding this flow and using it effectively can cause your business to grow to new heights.

Lead generation can be as simple as talking to people you interact with throughout the day, running online advertising, attending trade shows, etc… The key is to make sure you are spending at least part of your daily time and activity focused on generating new leads for the solutions your business offers.

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