Why List Building Matters
Let’s take a good look at why list building matters to your business. If you don’t have leads, you won’t have a business. If you have leads, you can build any business.
The big question for many entrepreneurs is, “How do I get started with list building?” And it’s a great question.
Here at TrafficWave, we have created a Free 30 Minute List Building Challenge that is designed to show you how easy list building can be.
The idea behind list building is that this allows you to attract and find your ideal prospect, build a relationship with that ideal prospect and ultimately sell to that same ideal prospect.
The best marketers focus a lot of their energy on building that list and then building the relationship with the people on that list. As your subscribers begin to feel they know, like, and trust you, they are much more likely to do business with you. Fun fact: You can even generate leads while you sleep.
An engaged email list is your business’s greatest asset because it is part of owned media (media channels that your business has complete control over). The benefits of owned media are that it is immune to sudden algorithm changes It lets you shape your brand storytelling and it has far better reach than paid media as well as being way more cost-effective.
Should your focus be on list building or social media? If (in the worst case marketing scenario) a penalty is accrued and Google drops you from SERP rankings, or a social platform algorithm suddenly favors organic posts vs sponsored content, your email list remains untouched.
"I agree that list building is a great idea. I was focused on building my fb fan base for years. I was almost to 500 followers and a few months ago lost my account to hackers and fb said it was unrecoverable. I wish I had an email list to fall back on!" - Diana Kelley, MN
It is pretty easy to see why list building matters.
However, email list building is a rather complex task. You can’t create one lead capture form and expect to generate thousands of subscribers overnight. Building an effective email list requires patience, and above all else, a strategy.
I’d like to invite you to join our Facebook Group by clicking this link:
30 Minute List Building Challenge
Here, you can meet with other entrepreneurs who are learning about list building. Take us up on our challenge and put list building to work in your own business, today. Ask questions. Learn from other professionals, and find out how you can take your business to the next level.
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