Do you ever wonder why online marketers use email marketing, so much? This article will help you understand why they do it and why you should start.
The biggest reason why online marketers use email marketing is: Profits. Businesses want to make profits. And Email Marketing returns the highest margins compared to all other forms of internet marketing. The key, of course, is to learn and use email marketing effectively. If you are just getting started, there will be a little bit of a learning curve.
Typically, a new online marketer will say something like, “I don’t have time” and this is actually the next reason why online marketers use email marketing: Time Freedom Time is our most valuable commodity. We can’t make more of it. But if we learn to use it effectively, we can use that time to make money and enjoy the things we actually want to be doing in our lives.
I often think of email marketing as my own 24/7 sales force. Why? Once you get it set up and working properly, you have a steady flow of new leads you can follow up with about your information. Follow up leads to sales. And sales is what your business needs.
The next big reason for why online marketers use email marketing is: Leverage If you’ve working at online marketing for a while, you probably notice that you get a lot of the same questions over and over again. Your autoresponder can help you leverage your time by sending out your pre-written follow up emails that are designed to provide information, answer the most common questions, and guide your prospects to your sales page.