If You Are Serious About Email Marketing Success, You MUST Understand This:
It Is NEVER OK to add people to your email marketing list without their direct permission. Period. There are no exceptions to this rule!
If you truly want your email marketing list to be effective in gathering new customers and drumming up repeat business, you absolutely MUST let people opt-in rather than forcing them to opt-out.
First, let’s look at the difference between opt-in and opt-out:
As you might imagine, opting-in is simply allowing someone the opportunity to say, “Yes, I want to receive information.”
Just sending your information to people that have not actually requested it is “spam”. It’s no surprise that people hate spam. And when you spam, guess what … people are going to hate your email marketing newsletter!
So What’s The Solution?
Ask people first if they would like to join your email list. If you are exchanging business cards, simply ASK if it’s ok to add them to your email marketing newsletter. If they say “yes”, put a check mark on the card. If they say “no”, put an “x” on the card. Some will say “yes”. Some will say “no”.
This way, you will know that the people who get your email marketing newsletter actually want the information. And when you use a service like TrafficWave.net to manage your email marketing lists, you know your subscribers will have the option to unsubscribe in every email.
Make No Mistake
Your online reputation is THE reason people choose to do business with you. If you begin adding people to your lists without their permission, you are starting the relationship with a negative experience. Once people begin to think negatively about you, it just makes sense that they are not going to want to do business with you.someone.
Now that you have built an email marketing list full of people who want to hear from you, rather than a group surprised and upset that they’ve been added to a list without their permission, you can begin building a positive relationship and should reasonably expect to do business with some of them.