Why You Should Never Buy an Email List
Never buy an email list. No need to even try to be subtle with this one. There are so many reasons you should never buy an email list yet people are still asking us where and how to do it. This article is going to try to help you understand why you should never …. EVER … buy an email list.
Let’s take a look at some of the reasons we take such a strong stand on this issue:
1) Buying Lists Puts You In Violation of GDPR
Fines, legal implications, and potential loss of your business really should be enough to stop the discussion completely.
2) Any Good Email Service Provider Simply Won’t Allow It
Many of these companies have been in business for a long time. They didn’t just get lucky. If buying lists was effective, they would be doing it. Instead, they focus on building their own lists.
3) No Good Email List Is Ever For Sale
Just think about it. If the list is that good, they won’t be selling it to you for pennies or even a dollar per lead. They would be USING the list and generating a LOT more money than you would pay for the list.
4) People On Purchased Lists Have NO Idea Who You Are
This means you are spamming. Think for a minute. Have you EVER purchased any offer from someone who spammed you on any social media channel or email?
5) You Will Destroy Your Reputation And Deliverability
You won’t pick up new customers. Any existing customers, once they learn you are a spamming company, will most likely stop doing business with you. The major email providers will start blocking your messages.
6) You Will Lose Your Email Marketing Account
Any reputable email marketing service provider will have strong policies against such activity and, once you are caught, you can expect your account to be terminated.
So, if you never buy an email list, how do you start using email marketing to generate sales?
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