Win-Back Emails Bring Customers Back
Have you thought about using win-back emails to bring customers and subscribers back? Things change. Your subscribers and customers get busy. They stop opening your emails and they aren’t clicking your links. Things used to be going so well. How do you get them back in action?
It may be as simple as making a change in your subject line. Maybe you can change the content order around in your messages. Your subscribers were interested in your information. They filled out your form and even clicked a confirmation link to verify that they wanted to see what you have to offer. Don’t just let their inactivity take them away.
It may be time to send a win-back email. According to a study by Salesforce, 63% of marketers surveyed said that re-engagement campaigns are “very effective.” And a study by Return Path found that 45% of recipients who received win-back emails read subsequent messages.
By sending your inactive subscribers a win-back email, you will be able to see see who is still interested in your offer. You may even generate some immediate sales. We’ve seen inactive subscribers re-engage, thank us for the reminder, and decide to order from us.
Here are some ideas you might use to see if you can win back some subscribers and customers with your TrafficWave.net Email Marketing Campaign:
Make them an offer they can’t refuse.
Maybe you can offer a discount, such as a buy 1 get 1 free offer. Maybe offer free shipping.
Let them know you’re thinking about them.
Sometimes, it helps to just remind your subscribers that they are on your list and that you are still interested in helping them. Recently, we sent out a broadcast to everyone who hadn’t opened a message or clicked a link in the past 90 days in our 30 Minute List Building Challenge campaign. The message was just a reminder that they had asked for the information and that we were still interested in helping them get started with email marketing. We got replies back asking questions. We got new orders. We got a few “thank you” messages with a commitment to get back to us. That’s a win-win from a win-back email!
Clear up any confusion.
Your message may be fine. Your subject line may be fine. It just might be getting lost in the Gmail Promotion tab. A major retailer was able to re-engage a number of their gmail subscribers by sending this message:
They closed out with an offer of free shipping.
If you get creative, you can re-engage your subscribers and customers and that brings life (and revenue) in to your business.
Your TrafficWave.net email marketing account helps you find out who is engaged and who may need a re-engagement email message. Click Here To Learn More.
What are some of the most effective win-back emails you have sent or received? Let us know in the comments, below.
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All Comments
Robin Robinson
February 19, 2018
Hi Brian,
This is a great reminder and some valuable tips, that I can use.
I’m slowly building a list and this gives me some ideas about
how to engage them and get them active. The email the Retailer
used was very creative and useful. I happened to find a Subscriber
Alert in my Spam folder. I’ve used the feature to drag the mail to my
Primary tab, but sometimes it forgets, so it’s a good idea to check
periodically.
Brian Rooney
November 5, 2023
This is a great tip! I run through my system here every once in a while and adjust my filters to help keep the emails I want and remove those I don’t.
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