For the most part, when you send an email, the recipient has it within a few seconds, but sometimes, that email that you really really need doesn’t show up when you expect it. So, why does email get delayed? To understand why emails get delayed, you have to undestand how an email is sent from one person to another.
The can-spam legislation of many countries requires organizations sending email marketing messages to include a valid, physical postal address.
Content can absolutely affect your deliverability! Many ISP spam filters will automatically review your email content & subject line to determine if it is spam. There is no magic rule or formula that you can follow to guarantee emails are delivered to the inbox, but you can exercise a little common sense and follow some simple guidelines to help your email marketing message get to the inbox. It is aRead more
The question isn’t “should you be using an email marketing campaign?”. The question is: How do you get the most out of your email marketing campaign?
Email Marketing Deliverability is King! When it comes to email marketing strategies, the biggest issue to be aware of is email marketing deliverability. After all, if your email marketing message doesn’t get delivered, what’s the point? Templates, design, link tracking, etc… are all great but if the message isn’t getting through, nothing else matters. Let’s take a look at some tips to help you make sure you do everythingRead more
Your EMail Deliverability Is At Risk (Updated Feb 11, 2016) If you are already using your an email address from your own domain name as your reply-to address for your AutoResponder campaigns, you can stop reading. BUT …. If you are using a AOL, Zendesk, rocketmail.com, ymail.com or other commonly available free email service as your reply-to in your AutoResponder campaign, you are hurting your email deliverability and willRead more
Deliverability is a huge factor in your email marketing success. Creating your messages, getting that killer call-to-action, making it all look nice … these things are great. But if your message doesn’t make it to the inbox, you are working against yourself and (worse) losing sales. The first thing to understand is that the rules of the game are designed to be a bit cryptic and confusing. The majorRead more
There have been a number of changes around the internet that are having an impact on overall deliverability. We wanted to make sure you are aware of the steps you can take to help. Here is a handy reference for overall deliverability issues: EMail Marketing Deliverability Another quick tip for gmail users when messages get marked as spam: Gmail knows that some messages they make as spam are notRead more