When it comes to email marketing strategies, the biggest issue to be aware of is email marketing deliverability. After all, if your email marketing message doesn’t get delivered, what’s the point? Templates, design, link tracking, etc… are all great but if the message isn’t getting through, nothing else matters. Let’s take a look at some tips to help you make sure you do everything possible to help get your message to your subscribers.
The question isn’t “should you be using an email marketing campaign?”. The question is: How do you get the most out of your email marketing campaign?
Your EMail Deliverability Is At Risk (Updated Feb 11, 2016) If you are already using your an email address from your own domain name as your reply-to address for your AutoResponder campaigns, you can stop reading. BUT …. If you are using a AOL, Zendesk, rocketmail.com, ymail.com or other commonly available free email service as your reply-to in your AutoResponder campaign, you are hurting your email deliverability and willRead more
Why does email get delayed? For the most part, when you send an email, the recipient has it within a few seconds, but sometimes, that email that you really really need doesn’t show up when you expect it. So, why does email get delayed? To understand why emails get delayed, you have to undestand how an email is sent from one person to another.
The can-spam legislation of many countries requires organizations sending email marketing messages to include a valid, physical postal address.
Are these common spam triggers killing your email deliverability? Deliverability is a huge factor in your email marketing success. Creating your messages, getting that killer call-to-action, making it all look nice … these things are great. But if your message doesn’t make it to the inbox, you are working against yourself and (worse) losing sales.