When it comes to email marketing strategies, the biggest issue to be aware of is email marketing deliverability. After all, if your email marketing message doesn’t get delivered, what’s the point? Templates, design, link tracking, etc… are all great but if the message isn’t getting through, nothing else matters. Let’s take a look at some tips to help you make sure you do everything possible to help get your message to your subscribers.
The question isn’t “should you be using an email marketing campaign?”. The question is: How do you get the most out of your email marketing campaign?
Why does email get delayed? For the most part, when you send an email, the recipient has it within a few seconds, but sometimes, that email that you really really need doesn’t show up when you expect it. So, why does email get delayed? To understand why emails get delayed, you have to undestand how an email is sent from one person to another.
The can-spam legislation of many countries requires organizations sending email marketing messages to include a valid, physical postal address.