When it comes to email marketing strategies, the biggest issue to be aware of is email marketing deliverability. After all, if your email marketing message doesn’t get delivered, what’s the point? Templates, design, link tracking, etc… are all great but if the message isn’t getting through, nothing else matters. Let’s take a look at some tips to help you make sure you do everything possible to help get your message to your subscribers.
The can-spam legislation of many countries requires organizations sending email marketing messages to include a valid, physical postal address.