Email Only Option Now Available Many of our members have asked that we allow the collection of email only rather than requiring both name and email. As of December 20, 2015, this option is now available. Now, when you are creating a new campaign you will have the option to specify “No Name Field” for your capture forms. To change any existing campaigns, log in to your back officeRead more
Many small business owners consider their email marketing list to be their biggest asset. Why? Email marketing is all about permission and relationship. Sending promo offers to people that actually requested information is way more effective than any form of “push” advertising (display ads, popups, radio ads, TV commercials, etc.). This is why we want to make sure you know how to build your email marketing lists with responsive subscribers.
As a small business owner, you definitely want to build an email list. One of your best marketing assets is a healthy email list. Building and properly managing your email list will help drive sales in a big way. But we also have to be careful. With inbox clutter on the rise and customers becoming more sensitive about any unwanted communication, you will want to make sure to build your email lists with relevance and care.