How To Collect More Leads For Your Business
Your website is the best place to collect more leads. People have come to your website because they have shown some kind of interest in your company and/or your products, so now it’s about collecting their information so you can be in touch.
If we are talking about signing up for newsletters, the obvious place to start is by having a ‘newsletter subscription’ or ‘join our list’ point on your website. Some place it as a minimum in a footer on the site, while others also choose to place it as a banner on the front page. This can then lead to a new page where you can ask people to fill in information that is relevant to your leads.
Another popular way to to collect more leads is via a pop-up. If used correctly, you will see a significantly higher conversion rate for signups to the newsletter or lead generation in general.
Whether you are focused on free promotion or paid ads, the money you spend getting eyeballs on your web site can go much further by adding lead capture forms to your site. The people that clicked your ads or posts to see your site are interested but they may not be ready to buy at this point. So, if you can offer them a way to learn more, you can add them to your list for followup.
This gives you increased opportunity to build rapport and show prospects how you can help them.
As they begin to feel they know, like, and trust you, they will be more likely to want to do business with you when the time is right.
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