Why Email Marketing Matters – If you find yourself wondering why email marketing matters or even IF email marketing matters, you’ve come to the right place.

Keeping TABS On Your Email Marketing Is Critical To Your Success. What do we mean? On a regular basis, I am asked about how to get the best results with email marketing. It’s a great question and one that absolutely deserves an answer. So, I have developed what I call “TABS” and we will take a look at how to succeed with email marketing by keeping TABS on your email marketing activities.

Join us for Email Marketing Monday with Brian Rooney. This is your opportunity to sit down with TrafficWave CEO, Brian Rooney, and dig in to the power of email marketing for your business.

The two things each business absolutely must be focused on are Prospecting, and Follow Up. Without these two activities, there will be no sales. Without sales, there will soon be no business.

Using custom landing pages can dramatically improve your subscriber engagement from your opt-in forms. TrafficWave.net offers the ability to use a custom landing page URL to your capture forms.

How do you build a good mailing list? Any email marketing success begins and ends with preparation. A plan must be in place before you start collecting those email addresses. It is important that you know what will happen after your potential customer has signed up, what they receive, and how are they segmented. Read on to discover how to get the most out of email marketing.

If you want to achieve email marketing success, it is important to set and work toward quantifiable email marketing goals. The challenge for many entrepreneurs is that they may not understand how to do that. 

Recently, a buddy of mine asked me why I use email marketing. We had a great conversation and I thought there may be others with the same question. So, this article is for you.