Why Mass Emailing with Gmail Is a Bad Idea
If you want to use email marketing to grow your business, we do not recommend mass emailing with gmail. Although it might seem cost-effective at first, there are some problems you will encounter later on.
Mass Emailing with Gmail Limitations:
Sending Limitations: You can only send a maximum of 500 emails per day and to 500 recipients at most within a 24-hour period. This can be a major limitation, especially for businesses with growing subscriber lists. You might need to split your lists and spread out your email campaigns over multiple days, which is time-consuming.
Waiting Period: Once you hit the 500 email limit, you’ll have to wait a full day before you can send more emails. This means important emails like product announcements or customer responses will have to wait until the next day.
Spam Marking: If you use an @gmail.com address as your sender, there’s a high chance your mass emails will be marked as spam. Free webmail providers like Gmail are meant for personal use, so sending mass emails from them can trigger suspicion and cause deliverability issues.
Lack of Design Tools: Gmail is not designed for creating well-designed mass emails. It lacks built-in tools for designing appealing emails. Workarounds like using external tools to design in Google Docs can be frustrating and time-consuming.
Why You Should Consider TrafficWave
To avoid these issues and effectively reach your audience, it’s better to use an email marketing service like TrafficWave.
Benefits of Using TrafficWave:
Professional Design: Email marketing services provide responsive templates and easy-to-use editors for designing attractive and professional emails. This builds trust in your brand and saves time and money compared to manual design.
Improved Deliverability: These services focus on getting your emails to recipients’ inboxes rather than spam folders. They employ authentication processes and offer dedicated IP addresses to enhance deliverability.
Flexible Sending Limits: Unlike Gmail’s restrictions, email marketing services allow you to send as many emails as needed, making them suitable for growing your email list.
Detailed Analytics: Email marketing services offer essential metrics such as open rates, click rates, bounce rates, delivery rates, and unsubscribe rates. This helps you evaluate the effectiveness of your campaigns.
GDPR Compliance: Email marketing services help you comply with regulations like GDPR by providing features such as opt-in processes and unsubscribe options in email footers. They also manage list cleaning automatically.
In conclusion, using Gmail for mass emailing has limitations and drawbacks. Investing in an email marketing service like TrafficWave can significantly improve your email marketing results and help you achieve your goals while ensuring professionalism and compliance with regulations.
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