Buying Website Visitors
Is buying website visitors a good idea? That depends on how you use the strategy. Understand that when you are buying website visitors, you are effectively interrupting someone’s intended website experience to show them your offer. But if you do it right, this can bring you some great leads.
It really comes down to how you use this strategy. Let’s look at the pros and cons.
Cons of Buying Website Visitors
You want to realize that these visitors will be directed to your website through a popup, exit pop or some other strategy that was not part of their plan. They had other goals in mind and your page was presented to them. Your offer may or may not appeal to them. In most cases, these visitors are going to close that window and continue on their way.
Pros of Buying Website Visitors
Your offer was presented to someone that would not have otherwise seen it. They may be interested in what you have to offer. It’s an opportunity you would not have had otherwise.
How To Effectively Use This Strategy
DO NOT, under any circumstances, drop a sales page in front of these visitors. You are basically interrupting someone to say, “HEY! Buy My Stuff!” And, you are blowing the opportunity completely.
DO use a short capture page with an enticing headline that shows these visitors how to solve a problem. If they have that problem, they may be interested enough to give you a name and email to learn more. When that happens, you now have a solid lead you can follow up with.
Does Buying Website Visitors Work?
Absolutely. IF You use a good capture page and present a good offer. You’ve really got to think of it is an initial exposure in advertising. Like direct mail, flyers on doors, postcards passed out as you walk down the street, most folks are going to throw away the offer and ignore it. But within that large group of people being exposed to your offer, some are going to be interested. And THAT is the goal of this type of advertising. Identify those who want to learn more, collect their info, and follow up with your AutoResponder.
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