On a regular basis, I hear from Affiliates who have a consistent complaint: “I can’t get signups.”. My answer is, simply, “Stop trying to get signups.”. Too many Affiliates are focused on getting signups, getting referrals, building a downline, etc… I get it. We get taught that nonsense by some of the top “coaches” and “leaders” in the industry.
When your focus is on “how to get signups” or “how to build your downline” or “how to get referrals”, you are making things much harder on yourself.
I do realize that you want sales. You should.
I do realize that you want to get signups. You should.
I do realize that you want to build your income. You should.
But a critical mistake that I see so many new Affiliates make is that they are focused on their own desires more than they are focused on helping someone solve a problem. Let me share with you something I learned many years ago.
I was working for a commercial finance company. I was young and starting to make some good money. During a meeting, a group of us were talking about a particular deal we had in the works. I leaned over to the broker that was leading this deal and said, “Wow … if we get this deal done, you are going to make a LOT of money!“.
Without being rude or condescending, he said to me, “Brian, I never think about the money. My focus is on providing a solution that will help my clients grow their business. If I do that well, the money just comes.“.
It was an amazing teaching moment for me. I began shifting my focus from “How do I build my income?” to “How do I help more businesses grow?”.
Are you ready for the fun part? The more I helped businesses find a solution to their problem, the more money I made. My income actually tripled over the next 6 months.
I want to encourage you to shift your focus, as well. I get that you want to make money; maybe even NEED to make money. Make your focus about how you can help your clients. When you provide a solution to their problem, you won’t be able to stop the money from coming to you.
How does this apply to you as a TrafficWave Affiliate?
As a TrafficWave Affiliate, you can easily find other businesses, entrepreneurs, etc… that need to generate more leads and follow up with prospects to drive sales. From the network marketer, to the realtor … from the entertainer to the restaurant owner … they all have that need to generate more leads and drive more sales. And they are everywhere!
Notice that I’m not telling you “Everybody should join TrafficWave.” Who should join TrafficWave? Business owners, network marketers, affiliate marketers, restaurant owners, authors, entertainers, copy writers, clubs, schools, entrepreneurs.
When you show these groups how to generate more leads, drive sales, improve communication, and more with powerful email marketing tools from TrafficWave.net, you begin to solve their biggest problem and you won’t be able to stop the money from coming in.
I see some Affiliates who are focused solely on “how to get signups”. Some of them do pretty well. Most of them burn out pretty quick as folks don’t stick around and apply the training long enough to make a difference. They are “get signups” driven. These are typically the “program jumpers” we are all so familiar with.
I see other Affiliates who are USING the tools to build their own prospect lists for their various offers. AND they are showing other entrepreneurs, businesses, and marketers how do use the tools to get results in their businesses. They are “value” driven.
They are focused on helping businesses and entrepreneurs solve a problem! As a result, they can’t help but get signups and make more money.
A recent example I can share from my own experience:
Anybody that knows me is aware that I own an email marketing company. I post about it. I talk about it. I advertise my capture pages. I get people joining my lists on a daily basis. These folks WANT to know more about email marketing. As they join my list, my autoresponder follows up showing them how we can help them solve the problem of lead generation and sales.
Today, someone who recently found themselves in a position of needing an autoresponder to help with lead generation, follow up, training, and sales reached out to me to ask, “Can I use your service to send out a newsletter to the prospects I get from these trade shows I am doing?“.
They need a solution that lets them enter all these leads in to a database and send out a regular newsletter. Today, I am helping a new marketing director solve one of her biggest problems. I have a new customer. My income will go up as a result.
My focus in any conversation with her has been, “Here’s how we can help you”. I never tried to get her to be a referral. I focused on helping her solve a problem. She became a customer, a referral, a signup. And, if I do a good job showing her how to get results in her business with our tools, she will be a customer for very long time.
Do you really want to succeed as a TrafficWave Affiliate? Shift your focus to helping solve problems for potential customers. When you do, you won’t be able to stop your income from growing.
All Comments
Lionel Major
March 28, 2018
Wow What a great bit of information. You have just changed the way I market anything on line.
Thanks I have been trying to figure out a way to beat the grind of sign up after signup that simply quit.
Why Did I not see this. Thank you.
admin
March 28, 2018
You’re not alone, Lionel. We get thought to “get signups” and “get referrals” so our mind starts thinking that way. We ask ourselves, and our upline, “How do I get more referrals?”. When we shift to “How do I help folks solve a problem?” the referrals just start coming in as we are helping people. It’s a fun and profitable way to build business, for sure.
John
March 28, 2018
So true Brian yet I’ve failed to keep that mindset, usually going back to the way that does not work. Maybe in some folk’s minds, they think they are unable to really help another when it comes to their particular business needs. I know this is one of my weaknesses and most likely due to always ( in a former life-:) jumping to the next best thing. Now i’ve finally become a part of a program/company that I truly am interested in and know it’s products can be helpful to others in many ways. Thanks for your great tips and reminders to those of us that get distracted easily-:)
Chase Swift
March 28, 2018
A great message and it is the truth. Thanks!
admin
March 29, 2018
Chase, you have been an outstanding example of this concept in action. Every time I see your updates, you are sharing your results and techniques with your team and showing them how to do the same. You are always on the leaderboard, each month, and I love seeing how you interact with your members. You have referrals, of course. But those referrals are the result of you constantly showing and demonstrating the real value of email marketing. Kudos to you, Sir!
B
March 28, 2018
Hi Brian,
Thanks for your valuable tips.
However, I have a comment for TW.
The landing page and capture form of Traffic Wave is very old-fashion or can say quite primitive for 2018 marketers to use, and it is quite hard to implement correctly into the website, which means not as user friendly as what TW’s competitors one.
As for other autoresponder, they are providing very advanced and eye-catching Landing page and capture form template for their member to use.
Can your team work to improve on this? If yes I would think it will benefit TW members a lot in churning out a beautiful and stunning Landing page/capture form to capture more leads.
Kindly consider my suggestion. I have been with TW for many years.
Thank You
admin
March 29, 2018
We’ve got some upgrade plans in the works. Fortunately, adding our code is a matter of copy and paste which is a very basic computer skill for most folks. Many of our customers are simply adding form code to their site and/or using a 3rd party capture page service.
Robin Robinson
March 29, 2018
Brian, this is a very informative article and if you read it, it may save you a ton of time, money and frustration. I remember you saying a while back and it’s written in the training, ‘Learn how to use the tools then teach it to others’. So when people who sign up for more information ask a question you can answer it that makes sense. People will see you know you’re doing and naturally want to join you, and that’s how you get quality referrals. Everyone is not going to join you that’s why you have to just keep working at it. All you have to do is look at the TrafficWave Top Earners and see that if you just keep at it it will happen. Email Marketing is not going anywhere, anytime soon.
And the Webinar was great. As well as very a powerful tool to share with my leads to turn them into subscribers. I learned that from attending the last webinar.
Thank you,
admin
March 29, 2018
Great to see you on the webinar. Your attendance is a great example of why you are experiencing success with the system. I see you on the blog alot and you are clearly learning more and more as you go along. Happy to have you with us!
David Tjikana
March 29, 2018
Brian, there is no better way to say it than you just did. I wish all distributors in network marketing could read this, and more importantly, follow the advice.
I think the excessively high drop out rate in network marketing is caused almost exclusively by focusing on recruiting rather than helping others solve their problems first.
Great advice, Brian.
Robin Robinson
March 29, 2018
This was is an interesting and informative thread. Listening to what others are doing and trading ideas. And another tip is to watch how TrafficWave.net interacts with us. Such as the follow up email we get after the Webinars. Now that’s what I have to do with the people on my list. And before I joined TrafficWave and taking the List Building Challenge, I had no idea, now I have a list. It’s not big but I did You have to put in the time but you won’t get anywhere if you don’t start.
Ken Lewis (aka LittleDaddy)
March 30, 2018
BINGO ! ! ! The light finally came on. They say It’s hard to teach an old dog new tricks.
Guest what? I have been online since 2010. After years of looking I now know what works!
I will be working to help people get what the want first and adding real information in return.
admin
April 1, 2018
That is excellent, Ken! Keep us posted on how things progress as you apply this information in your business.
John Vance
October 17, 2021
So far, this is THE best information I’ve seen here.
Not to lessen the value or importance of all the other
equally valuable input, but THIS is IT!
Brian Rooney
October 17, 2021
Glad you found it helpful, John!
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