Best Email Marketing Practices
It really comes down to a few basic (and mostly common sense) approaches to how you build, manage, and interact with your list.
The first step to using best email practices is to make sure your list only includes people actually want to be on the list. Using purchased, harvested, scraped, and rented email addresses will absolutely crush your deliverability and your reputation.
Work with people who have specifically requested and verified their interest using double opt-in systems such as the system we use here at TrafficWave.
Using double opt-in helps you avoid worrying about spam complaints, bogus emails, dump accounts, and bad deliverability. This best email marketing practice also keeps your business in compliance with GDPR and the CAN-SPAM act.
From there, you want to do your best to make sure your prospect wants to stay on your list. You do that by being consistent and keeping your message on point. Your offer on your capture page should have given them an idea of what sort of information they can expect from you. Make sure your message is focused on that topic and adds real value to your prospect.
Frankly, by following these two guidelines, you are setting yourself up for much better success than those who won’t. Questions? Feel free to ask!
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