Bullet Proof Email Marketing Strategy

Updated: May 17, 2022

Bullet Proof Email Marketing Strategy

Looking for a bullet proof email marketing strategy? You’ve come to the right place. Email marketing is proven to be one of the most profitable and versatile tools an online entrepreneur can have in their bag.

Email marketing can be used for anything from branding to customer acquisition. Your email marketing strategy can vary depending on your main goal. Your goal may be retention marketing, reactivation, direct sales, referrals, training, and so on

Deciding your goals is a very important first step in creating your bullet proof email marketing strategy.

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Your Email Marketing Strategy Starts With a Healthy List

The first step is to build an active and engaged list of contacts that want your information. DO NOT BUY LISTS. Build your list organically. This is achieved using signup forms, landing pages, or other online or offline methods. Here is a list of 28 ways to build your list.

Your web site copy should show visitors how you can help them solve a problem or find something they are looking for.

Be sure your site includes a form they can fill out to request your information.

Build Your Rapport To Engage More

A big mistake we see a lot of new email marketers make is trying to sell – sell – sell with every piece of email they send out. Use this opportunity to build rapport and let your readers know a bit more about you. The more they feel they know, like, and trust you, the more likely they will be to do business with you.

Write your messages from the perspective of helping your readers solve a problem. Show them how you can help.

Personalize Your Content

Take every opportunity to address your readers by name. If you have collected information in your capture form about their preferences, be sure to target your message around those preferences. We are all more likely to open, read, and interact with personalized messages that address what it is that we are really interested in.

Segment Your Lists For Maximum Impact

Segmenting your lists based on actions taken, actions not taken, or information provided in your capture form gives you a better shot at sending exactly the right message to the right people at the right time. This one is can be a combination of art and science. It’s definitely worth the time it takes to get it right.

Applying these steps as you build your email marketing strategy can help you achieve the best possible results.

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